Product Digital Marketing Specialist

3 days ago

Delhi NCR, India CL Educate Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

On Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing

initiatives for Career Launchers undergraduate products, including CUET, IPM, BBA

and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-

paced, cross-functional environment with ownership over performance marketing,

organic growth, and digital sales funnels.

Key Responsibilities

  • Develop and manage integrated digital marketing campaigns across Meta &

Google Ads to drive lead generation, optimize return on ad spend (ROAS), and

scale monthly paid acquisition efforts.

  • Allocate and optimize digital budget to maximize paid lead volume and minimize

cost per lead (CPL).

  • Execute SEO and content marketing strategies to increase organic website traffic

and grow annual lead pipelines, maintaining strong capture and conversion

ratios.

  • Drive social media growth and engagement by managing cross-platform

channels and creating impactful content, including reels and creative posts.

  • Build and manage automated outreach and nurturing workflows using CRM

platforms (LS).

  • Take complete ownership for UG product segment and actively coordinate with

different stakeholders including product, sales and support extending to senior

management as well

  • Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and

Email, tracking and improving channel performance.

  • Collaborate closely with product, content, and sales teams to streamline funnel

management and ensure a cohesive customer journey.

  • Monitor campaign performance using analytics tools and report KPIs to

stakeholders, recommending data-driven actions for continuous improvement.

  • Stay up-to-date with digital marketing trends, tools, and best practices, especially

in the EdTech and UG entrance domains.

Desired Qualifications

  • Bachelor's/Masters degree in Marketing or a related field.
  • 4+ years of relevant experience in digital marketing, preferably in the EdTech

industry.

  • Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM-

based lead management.

  • Strong analytical skills with proficiency in web analytics and marketing

automation platforms.

  • Creative mindset with the ability to produce engaging digital content.
  • Excellent communication, project management, and cross-functional

collaboration abilities.

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