Google Analytics Consultant
1 month ago
About the Role :
We are seeking a skilled Google Analytics Consultant to join our team and drive data-driven decision making.
You will be responsible for leveraging Google Analytics 4 to extract meaningful insights from our website and app data.
Responsibilities :
- Design and implement Google Analytics 4 tracking and measurement plans.
- Create and manage custom reports, dashboards, and visualizations to monitor key performance indicators (KPIs).
- Analyze user behavior and identify trends, patterns, and opportunities for improvement.
- Build custom audiences and segments to target specific user groups.
- Utilize BigQuery to conduct in-depth data analysis and create custom reports.
- Collaborate with marketing, product, and engineering teams to optimize digital experiences.
- Stay up-to-date with the latest Google Analytics features and industry best practices.
Required Skills and Experience :
- Hands-on experience with Google Analytics 4, including implementation, configuration, and data analysis.
- Strong analytical skills and ability to interpret data to derive actionable insights.
- Proficiency in SQL and data querying.
- Experience with data visualization tools (Looker, Tableau, PowerBI).
- Strong communication and presentation skills to effectively communicate insights to stakeholders.
Preferred Skills :
- Experience with other analytics tools (Adobe Analytics, Google Analytics 3).
- Knowledge of statistical analysis and data modeling.
- Experience with A/B testing and experimentation
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