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Growth Manager
2 months ago
(Full-Time | Onsite | Bengaluru, India)
We are hiring for seed-stage startup backed by marquee investors, that is on a mission to reinvent comic creation and consumption using generative AI for the Western audience.
About the Role: As the Growth Manager, you will be responsible for building and executing a robust roadmap that scales demand generation efforts across both B2B and B2C segments for our creative suite. You will lead the entire creator acquisition process to help establish our platform as a leader in comic creation and distribution.
Key Responsibilities:
Drive user acquisition for our platform by developing and implementing comprehensive demand generation strategies that align with business objectives.
Ideate, test, and scale new acquisition channels (both organic and paid) for demand generation.
Hire and lead a high-performing team to create and implement strategic marketing initiatives across various functions, including performance marketing, events, social media marketing, product marketing, and partnerships.
Make marketing decisions driven by quantitative results, A/B testing, qualitative research, and customer insights.
Collaborate with internal teams, such as creative, product, and tech, to drive growth and create compelling content that resonates with our target audience.
Manage the demand generation budget, ensuring efficient resource allocation to maximize ROI.
Must-Have Qualifications:
MBA or B.Tech from Tier 1 colleges.
5+ years of experience in demand generation, digital marketing.
Prior experience in Influencer marketing and community management.
A strong understanding of consumer behavior and mindset.
Comfort working hands-on in a fast-paced startup environment.
A keen interest in metrics, execution processes, and attention to detail.
Strong analytical skills, with experience in using user research, business cases, and data interpretation to drive decisions.
An experimentation mindset with solid project management skills.
Passion for technology products built for scale.
Nice to Have:
Experience with digital content products or a strong personal interest in comics and graphic novels.
Experience in user acquisition and growth strategies within the OTT space or gaming industry.
Compensation:
35-45L CTC maximum
Join our dynamic team and be part of shaping the future of illustrated storytelling through innovative design.
