Marketing Lead

6 days ago

Pune, Maharashtra, India Tigorr Full time
Job Title: Marketing Lead – Smartphones & Consumer Electronics

Location: Pune, India

Experience Required: 8+ years in Brand & Performance Marketing (Preferably in Smartphones, Consumer Electronics, or FMCG)

Education: MBA in Marketing / Digital Marketing or equivalent

About Zenotel India Pvt Ltd

Zenotel India Pvt Ltd is on a mission to disrupt the Indian smartphone and consumer electronics market with Tigorr (our in-house smartphone brand)

As our Marketing Lead , you will be responsible for leading brand building, digital marketing, channel marketing, and product positioning to make our products a household name in India.

Key Responsibilities Brand Strategy & Market Positioning
  • Develop and execute a comprehensive brand marketing strategy for Tigorr smartphones & devices in India.
  • Conduct competitive analysis, market research, and consumer insights to position the brands effectively.
  • Define the unique brand value proposition (USP) for Tigorr products, ensuring differentiation in the market .
  • Work with product and sales teams to ensure that brand messaging is aligned across all customer touchpoints.
360° Marketing Campaigns & Budget Management
  • Plan and execute integrated marketing campaigns (online + offline) that drive sales, brand awareness, and engagement.
  • Optimize marketing budgets to achieve the best ROI, ensuring cost-effective campaigns with high impact .
  • Align brand strategy with seasonal sales, festival campaigns, and product launches .
  • Ensure consistent brand messaging across TV, print, digital, social media, influencer marketing, and retail branding.
Digital & Performance Marketing
  • Oversee high-ROI performance marketing campaigns across Google, Facebook, YouTube, Flipkart, Amazon, and OTT platforms .
  • Collaborate with the Digital Marketing Manager to optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CLV (Customer Lifetime Value).
  • Drive SEO, website traffic, and conversion optimization strategies .
  • Implement WhatsApp, Telegram, and Referral Marketing strategies for organic growth.
Trade & Channel Marketing (Retail & Distributor Engagement)
  • Develop low-cost, high-impact retail marketing strategies to boost offline sales through distributors and retailers.
  • Work closely with the Sales & Distribution team to plan trade promotions, branding materials, and dealer incentives.
  • Ensure POS (Point of Sale) branding , in-store activations, and product demo campaigns in retail outlets.
  • Leverage WhatsApp Business, SMS Marketing, and Micro-Influencer Networks for regional marketing.
Influencer, PR & Content Marketing
  • Build strategic partnerships with tech influencers, YouTubers, and social media creators for product endorsements.
  • Plan and execute barter collaborations & paid campaigns with top-tier and regional influencers .
  • Drive press releases, media outreach, and brand PR initiatives to improve brand credibility.
  • Oversee content creation for YouTube, Instagram Reels, Shorts, and Blogs .
E-Commerce & Omni-Channel Marketing
  • Define and execute a strong e-commerce marketing strategy to boost sales on Amazon, Flipkart, and company website.
  • Work with the E-commerce team to optimize product listings, SEO, and ad placements.
  • Implement affiliate marketing programs, influencer codes, and referral discounts .
Data-Driven Growth & Analytics
  • Monitor and analyze marketing KPIs, campaign performance, and customer behavior insights .
  • Use Google Analytics, Meta Business Suite, CRM data, and customer insights to make informed marketing decisions.
  • Regularly A/B test ad creatives, pricing strategies, and brand messaging for continuous improvement.
Key Requirements Experience & Industry Knowledge
  • 8+ years of experience in Brand & Marketing Leadership for Smartphones, Consumer Electronics, or FMCG.
  • Prior experience in handling 360-degree marketing campaigns with an understanding of both digital & offline marketing.
  • Deep knowledge of the Indian smartphone & consumer electronics market , including customer behavior in Tier 2/3 cities .
  • Strong background in D2C, E-commerce, and Retail Marketing.
Marketing & Digital Expertise
  • Hands-on experience in Performance Marketing (Google Ads, Meta Ads, Amazon & Flipkart PPC).
  • Knowledge of SEO, Content Marketing, Referral & Affiliate Marketing.
  • Ability to develop cost-effective, high-impact branding campaigns.
  • Strong experience in Retail & Channel Marketing (Distributor, Dealer & Retailer Promotions).
Leadership & Team Management
  • Proven leadership experience in managing cross-functional marketing teams .
  • Ability to mentor and lead a team of digital marketers, content creators, and sales professionals.
  • Strong collaboration skills with the Product, Sales & Distribution teams .
Analytical & ROI-Focused Approach
  • Data-driven decision-maker with expertise in Google Analytics, CRM, and Ad Campaign Reporting.
  • Strong analytical mindset with experience in A/B testing, customer segmentation, and conversion optimization.
  • Experience in marketing budget allocation to achieve the best ROI.
Why Join Zenotel India?

Rapidly Growing Company – Be a key player in the expansion of Tigorr in the Indian market.

Freedom to Innovate – Lead impactful campaigns with creative freedom & strong leadership backing.

High-Visibility Role – Direct influence on brand positioning, product launches & revenue growth.

Hiring Process

Step 1: Initial Screening Call

Step 2: In-Person/Video Interview with CEO & Founders

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