Performance Marketing Lead

1 week ago


Pune, Maharashtra, India dentsu Full time

At Dentsu, we are committed to helping our clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.

About the Role

This role is responsible for leading strategy, performance, and account management on all key digital channels for a variety of clients. Key responsibilities include developing and executing marketing campaigns, managing client relationships, and analysing campaign results to inform future strategies.

Key Responsibilities:
  • Develop and execute marketing campaigns across multiple digital channels (Search, Social, Programmatic etc) for various clients.
  • Manage client relationships, ensuring timely delivery of marketing services and maintaining high levels of client satisfaction.
  • Collaborate with cross-functional teams to develop and implement new marketing strategies and initiatives.
  • Analyse campaign results to inform future strategies and optimise marketing spend.
  • Mentor and lead a team of 10-15 people, providing guidance and support to ensure team growth and success.
Requirements:
  • Tech Graduate/MBA with 4-6 years of experience in Search Engine Marketing (SEM)/Paid Search (PPC) & Paid Social Strategy.
  • Strong understanding of digital marketing principles, including search engine marketing, social media marketing, and programmatic advertising.
  • Excellent communication and interpersonal skills, with the ability to work effectively with both internal and external stakeholders.
  • Ability to analyse complex data sets and develop actionable insights to inform marketing strategies.


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