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Lead - Programmatic

4 weeks ago

new delhi, India The Hindu Full time

Job Role: Lead – Programmatic BusinessLocation: ChennaiKey Responsibilities:• Plan, execute, and optimize The Hindu Group’s Ad Inventory.• Manage Programmatic and Network Monetization for all Digital Sites, Android & iOS apps.• Manage relationships with existing ad networks and SSP Partners and onboard new ones.• Collaborate with cross-functional teams to ensure seamless execution of multiple campaigns.• Ensure timely, accurate, and successful delivery in full of all campaign components, right from creative QC, technical adjustments to the final delivery in full.• Act largely as L2 support for the Ad Ops team. Also, provide inputs to the team on campaign goals, approaches, and best methods.• Conduct full analysis of campaign performance, optimizations, issues, etc.• Closely monitor marketplace trends to surface new opportunities for growth. Present findings to internal stakeholders and recommend action.Desired Skills:• Minimum 5 years’ experience in Programmatic Advertising.• An in depth understanding of ad tech and emerging technologies.• Programmatic Strategy: Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.)• Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)• A good understanding of the programmatic supply side and demand side ecosystem including DSPs, SSPs, ad exchanges, Ad Networks, DMPs etc.• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) will be a plus.• Strong sense of ownership.Interested candidates may forward their resume indicating their Current CTC / Expected CTC and notice period : / ,HR Team

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