Sr. Search Engine Optimization Specialist

4 weeks ago


Ahmedabad, India Hitech Digital Solutions Full time

Position: Sr. SEO Specialist

Location : Ahmedabad


About Us

Hitech is an Integrated Engineering Consulting and Business Process Solutions organization specializing in BIM, Engineering and BPM services. We are a strong team of 1,200 members, with consistent growth above industry standards and expanding globally with offices in the USA, UK, and delivery centers in India.


Position Summary


Hitech Digital is looking for a Senior SEO Specialist to join our dynamic marketing team. As an Sr. SEO Specialist, you will be responsible for developing and executing effective strategies to drive organic traffic, improve search engine rankings, and optimize website performance. The ideal candidate should have a minimum of 4 years of experience in SEO, with a proven track record of delivering successful results.


Responsibilities & duties:


  • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.
  • Perform keyword research, competitive analysis, and stay updated with the latest trends and best practices in SEO.
  • Optimize website content, meta tags, headers, and other on-page elements to improve search visibility and user experience.
  • Conduct technical SEO audits to identify and resolve website issues that may hinder search engine crawling and indexing.
  • Monitor and analyze website performance using SEO tools and platforms, and provide regular reports on key metrics, such as organic traffic, rankings, and conversions.
  • Excellent understanding of website architecture, URL structure, responsive site optimization, crawling, indexing, structure data, Core Web Vitals, etc.
  • Collaborate with cross-functional teams, including content creators, web developers, and designers, to implement SEO recommendations and ensure website optimization.
  • Stay informed about algorithm updates and industry changes to adjust SEO strategies accordingly and maintain competitive advantage.
  • Identify and implement link-building opportunities to enhance domain authority and improve search rankings.
  • Review and monitor to generate high quality backlinks from authority sources.
  • Keep abreast of industry trends and emerging SEO techniques to continually optimize and improve our SEO strategies.
  • Stay up processes with SEO tools, software, and analytics platforms, and make recommendations for their effective use in the SEO process.


Requirements:


  • Bachelor’s degree in marketing, Business, or a related field.
  • Minimum of 4 years of experience in SEO, preferably in a digital marketing agency or an in-house marketing team.
  • Proven track record of developing and implementing successful SEO strategies that resulted in increased organic traffic and improved search engine rankings.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficient in using SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, ChatGPT or similar platforms.
  • Solid knowledge of HTML, CSS, and website development principles, with the ability to communicate effectively with web developers and implement technical SEO recommendations.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.


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