Search Engine Optimization Specialist

3 weeks ago

ahmedabad, India Medkart Pharmacy Full time

As an SEO Specialist, you will be responsible for optimizing our website to achieve higher search engine rankings, attract organic traffic, and improve overall visibility in search results. You will work closely with the content creators & tech team to implement effective SEO strategies and ensure our website meets the latest SEO standards and best practices.


Responsibilities


Keyword Research and Analysis:

  • Conduct comprehensive keyword research to identify target keywords and phrases.
  • Analyze keyword competitiveness and search volume to prioritize focus.

On-Page SEO Optimization:

  • Optimize website content, meta tags, headings for improved search visibility.
  • Develop internal link strategy and execute the same across all pages
  • Implement SEO-friendly URLs, and optimize website architecture for search engine crawling and indexing.
  • Ensure the website is mobile-friendly and loads quickly.

Technical SEO:

  • Identify technical issues that may negatively impact search engine rankings, such as crawl errors, broken links, and duplicate content.
  • Work closely with the tech team to Improve website speed, performance, and security, implement structured data and schema markup.

Content Optimization:

  • Collaborate with content creators to develop high-quality, SEO-optimized content.
  • Optimize content for target keywords, user intent, and search engine guidelines.
  • Ensure content is engaging, informative, and provides value to the target audience.

Off-Page SEO:

  • Develop and execute off-page SEO strategies, including link building and outreach campaigns.
  • Identify relevant websites for link building opportunities and conduct outreach to acquire backlinks from reputable sources.
  • Monitor backlink profile and disavow toxic links as necessary.

SEO Performance Monitoring and Reporting:

  • Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEO monitoring platforms.
  • Prepare and present regular reports on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates.
  • Provide insights and recommendations for improving SEO performance based on data analysis.
  • Keep weekly and monthly track of SEO metrics, and plan the necessary course of action to achieve the targets

Stay Updated on SEO Trends and Best Practices:

  • Keep abreast of the latest developments in SEO, search engine algorithms, and industry trends.
  • Continuously research and implement new strategies and techniques to improve website visibility and performance.


Must have skills

  • In depth knowledge of GA4
  • In depth knowledge of GSC
  • Must know On Page SEO Optimization for Product Pages
  • Basic knowledge of HTML/CSS & Javascript
  • Knowledge of LookerStudio
  • Knowledge of Search Engine Algorithms
  • Must know On Page SEO Optimization for Blog Pages
  • Must know Internal Link Building Strategies
  • In depth knowledge of one of the these tools(SEMRush, AHref, Screaming Frog)
  • Knowledge of Local SEO Optimization
  • Wordpress
  • Should have worked continuously for at least 9 months on a single website
  • Should have worked on website with traffic more than 20k per month
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills.

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