Digital Marketing Manager

2 weeks ago

Hyderabad, India PrimEra Medical Technologies Full time

Job Title: Digital Marketing Manager

Location: Hyderabad

Experience Required: 15–20 Years

Department: Marketing

Reporting To: Head of Marketing / CEO

Company: Primera Medical Technologies

Job Description

We are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies. The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space.

Key Responsibilities

  • Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.
  • Campaign Leadership: Lead end-to-end digital campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.) to drive traffic, engagement, and conversions.
  • SEO & SEM Management: Oversee SEO/SEM strategies to improve organic visibility and paid search performance.
  • Content Strategy: Guide the creation of high-quality content including blogs, videos, infographics, and email newsletters tailored to healthcare audiences.
  • Analytics & Reporting: Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership.
  • Team Leadership: Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability.
  • Budget Oversight: Manage digital marketing budgets, ensuring optimal allocation and cost-efficiency across campaigns.
  • Website Optimization: Drive UX and CRO improvements through audits, A/B testing, and technical SEO enhancements.
  • Social Media Management: Oversee brand presence across social platforms, ensuring consistent messaging and engagement.
  • Email Marketing: Design and execute targeted email campaigns to nurture leads and retain customers.
  • Stakeholder Collaboration: Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives.
  • Agency & Vendor Coordination: Manage relationships with external agencies, influencers, and media partners.
  • Compliance & Branding: Ensure all digital activities adhere to healthcare regulations and maintain brand integrity.
  • Innovation & Trends: Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness.
  • Leadership Communication: Provide regular updates and strategic recommendations to senior management and stakeholders.

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