Senior Manager- Marketing

2 weeks ago

Trivandrum, India CONNECTING 2 WORK Full time
Responsibilities:

• Primary responsibility is to generate quality leads and ensure increased occupancy inthe existing and new facilities.• Establish positioning, identify target audiences, and develop marketing plans withspecific objectives across different channels and segments• Lead the execution of marketing programs from start to finish, leveraging internalsupport and driving collaboration• Analyze customer insights, consumer trends, market analysis, and marketing bestpractices to build successful strategies• Create, maintain, and conduct analytics reporting across multiple platforms andextract key insights for future campaign development and go-to-market strategies,complete with formal proposals and recommendations on tactics• Working in partnership with the Digital Marketing Team, develop creative briefs andguide creative direction to meet objectives for all advertising and public-facingcommunications, including print, digital, and video assets• Conceptualize and execute on multi-channel campaigns across the prospect andcustomer lifecycle, ensuring the alignment of communications and messaging acrossall channels• Manage content and updates for customer and internal touch points, establishingbudget guidelines, participating in events, documenting business processes, andproviding additional sales support• Gather customer and market insights to inform outreach strategies, increase customerconversions, and generate more qualified leads• Identify effectiveness and impact of current marketing initiatives with tracking andanalysis, and optimize accordingly• Present ideas and final deliverables to internal and external teams, and communicatewith senior leaders about marketing programs, strategies, and budgets• Plan and manage Marketing budget within approved guidelines and according toCompany policies and procedures.• Track and maintain a sufficient inventory of collateral materials and promotional items.• Plan, host and attend purposeful marketing events.• Develop and enhance brand image and reputation through appropriate public relationsactivities.• Present the brand / facilities to prospects using relationship-based selling techniques.• Lead and coordinate all outreach and events for seniors, their families, and theprofessionals in the facilityQualifications:• Bachelor’s Degree with a minimum of 7 to10 years of experience in sale, marketing,event planning in a senior living or healthcare environment. A master’s degree in arelevant field will be advantageous.• Proficiency with online marketing and social media strategy.• Established press and media contacts• Experience in relationship-based sales of services or intangibles is a plus.• Proven track record of new business development and closing skills required.• Must possess high-energy/enthusiasm, leadership, rapport building, and superiorverbal/public speaking skills.• Must schedule work as required; could also be required to work occasional irregularhours (which may include nights, weekends, holidays, and long hours).• Good working knowledge of Word, Excel, and experience working with a CRM isrequired.• Passion and ability to clearly articulate the organization’s mission, vision, goals,strategies, and programs with energy and passion.• Ability to identify and resolve problems in a timely manner, gather and analysesinformation skillfully, and maintain confidentiality.• Excellent judgment and creative problem-solving skills, including negotiation andconflict resolution skills.• Strong team leader with a friendly and engaging style and the ability to interface at alllevels in cooperation with a wide range of people. Express compassion for residents,staff, and guests on a consistent basis.• Self-starter with the ability to multi-task and adapt to changes in a fast-paced workenvironment with competing demands and changing priorities, handle last minuterequests and shift priorities as needed.• Innovative thinker, with a track record for translating strategic thinking into action plans and output.• Ability to communicate effectively and professionally, both orally and in writing, withability to respond to written inquiries.• Uphold the principals of our mission: Never Retire from Life• Experience with MS Word, Excel, and PowerPoint

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