Search Engine Optimization Specialist

3 days ago


Delhi, India Digi Acai - SEO Agency For D2C Full time
Company Description

Digi Acai is a niche SEO agency located in Gurugram, focused on achieving high organic growth for Direct-to-Consumer (D2C) brands in India. It is a woman-owned and women-led agency that specializes in delivering top-tier SEO services.

Job Location: Indore

Role Description

We are looking for a results-driven SEO Manager to lead SEO initiatives for our D2C clients. The ideal candidate will have a strong understanding of search engine algorithms, hands-on experience in scaling organic traffic, and expertise in optimizing e-commerce websites. You will collaborate with clients, content teams, and technical developers to deliver impactful SEO strategies tailored to D2C brands.

The role will be hybrid initially for a few weeks. And then a full-time work from office location in Indore, Madhya Pradesh.

Key Responsibilities:

Strategy & Execution:

- Develop and execute comprehensive SEO strategies for D2C clients, focusing on organic traffic growth, user engagement, and revenue generation.- Conduct keyword research tailored to D2C niches, identifying high-opportunity keywords for product pages, blogs, and collections.- Stay updated on algorithm updates and e-commerce trends to adjust strategies proactively.

On-Page Optimization:

- Optimize product pages, category pages, and landing pages for relevant search intent and keyword targeting.- Collaborate with content teams to create and optimize SEO-friendly content aligned with D2C brand tonality.- Conduct detailed competitor analysis to identify opportunities for client websites.

Technical SEO:

- Conduct regular site audits to identify and resolve technical issues (e.g., crawl errors, page speed, schema markup, and mobile optimization).- Ensure SEO best practices are implemented in website architecture, content, and linking strategies.- Work closely with developers to resolve issues like site performance and Core Web Vitals.

Link Building:

- Design and execute ethical, high-quality link-building campaigns focused on authoritative D2C websites and industry blogs.- Build relationships with relevant publishers and influencers in the D2C space to improve domain authority.

Analytics & Reporting:

- Monitor and analyze key SEO metrics (organic traffic, keyword rankings, CTRs, and conversion rates).- Generate detailed monthly performance reports, presenting insights and actionable recommendations to clients.- Use tools like Google Analytics, Search Console, Ahrefs, and SEMrush to track performance and identify growth opportunities.

Remuneration: 5-6LPA

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