Search Engine Optimization Specialist
2 months ago
At Cyboticx, we are an innovative technology company dedicated to empowering businesses with cutting-edge digital transformation solutions, including AI-driven platforms and enterprise-grade software. As we embark on our journey to redefine industries, we are seeking a passionate and experienced
Senior Digital Marketing Specialist
to amplify our presence and tell our story to the world.
What You’ll Do
Are you a dynamic digital marketer with a talent for storytelling and a knack for ranking high on search engines? Do you have experience leveraging HARO (Help A Reporter Out) to gain high-quality backlinks and media coverage? Cyboticx is looking for you
We are seeking a Senior Search Engine Optimization Specialist who will spearhead our digital marketing efforts. This role is perfect for a strategic thinker who excels in SEO, content creation, and innovative marketing strategies. You will play a crucial role in shaping our online identity and driving growth, with the opportunity to advance based on performance and contributions.
Key Responsibilities Include:
Develop and Execute Digital Marketing StrategiesCreate comprehensive digital marketing plans aligned with Cyboticx’s objectives.Lead cross-channel campaigns including SEO, content marketing, social media, and email marketing.HARO Engagement and Link-BuildingUtilize HARO to secure high-quality backlinks and media mentions.Build and nurture relationships with journalists and industry influencers.Monitor and respond to relevant HARO queries promptly and effectively.SEO and Keyword OptimizationConduct in-depth keyword research to identify opportunities on Google and Bing.Optimize website content, meta descriptions, and tags for improved search rankings.Develop strategies to rank highly on GPT-based AI search engines and voice search platforms.Content Creation and StorytellingCraft compelling narratives that showcase Cyboticx’s mission, products, and services.Produce high-quality content including blog posts, articles, press releases, and website copy.Ensure all content aligns with brand voice and effectively engages target audiences.AI Search Engine OptimizationStay updated on GPT-based AI search engine algorithms and optimization techniques.Implement strategies to enhance visibility on AI-driven platforms.Data Analysis and ReportingUse analytics tools (e.g., Google Analytics, SEMrush) to track and report on campaign performance.Analyze data to inform strategy adjustments and improve ROI.Present insights and recommendations to the executive team.Collaboration and LeadershipWork closely with cross-functional teams including sales, product development, and customer support.Mentor junior marketing team members and promote a culture of continuous learning and innovation.Stay Ahead of Industry TrendsKeep abreast of the latest digital marketing trends, tools, and best practices.Identify and experiment with new growth strategies and channels.
Qualifications:
Education and ExperienceBachelor’s degree in Marketing, Communications, Journalism, or a related field.Minimum of 5 years of experience in digital marketing with a focus on SEO and content strategy.Proven success in using HARO to obtain media coverage and high-authority backlinks.Demonstrated ability to improve keyword rankings and drive organic traffic growth.
Skills and ExpertiseExceptional copywriting and storytelling skills with a strong portfolio of written content.Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, and keyword planning tools.Familiarity with GPT-based AI search engines and optimization strategies.Experience with content management systems (e.g., WordPress) and basic HTML/CSS knowledge.Strong understanding of on-page and technical SEO best practices.Excellent analytical skills with the ability to interpret data and generate actionable insights.
Personal AttributesHighly self-motivated and able to work independently.Excellent communication and interpersonal skills.Strong organizational skills with keen attention to detail.Creative thinker with a growth mindset and a passion for innovation.Ability to manage multiple projects and meet tight deadlines.
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