Search Engine Optimization Specialist

4 weeks ago


Delhi, India PASSIONMOJO PVT. LTD. Full time
If you are a data-driven and results-oriented SEO / Google adwords Specialist and a proven track record in delivering results, we encourage you to apply for this opportunity.
Candidate location:
On Central Line : from Badlapur to Vikroli
On Harbor Line : from Thane to Ghansoli
On Western Line : none
Office Location : Mulund
Responsibilities:
SEO Strategy and Implementation:
• Conduct keyword research and analysis to identify target keywords and phrases
• Ability to do website audits for SEO and identify On Page Issues, Identify and resolve any technical issues like crawl errors etc by self or help of web developer
Optimize website content, structure, schema markup to enhance search engine visibility for organic search rankings
• Manage website redirects and ensure a clean site architecture.
• GMB optimization for location-based ranking
• Develop and implement SEO strategies to increase website traffic and improve search engine rankings
• Monitor and analyze website performance metrics to identify areas for improvement
• Ability to use and manage Wordpress SEO Plugins
• Monitor competitor websites and analyze their SEO and advertising strategies.
• Identify opportunities to outperform competitors in search rankings and paid campaigns
• Generate a report fortnightly for performance analysis.
Google AdWords:
• Setup and manage Google Ads campaigns, including keyword research, ad copy creation, and bid management
• Ability to set and build an Audience for a retargeting campaign
• Analyze and report on campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
• Stay up-to-date with the latest Google Ads trends and algorithm updates
• Collaborate with our team of designers and content writers to develop effective landing pages and ad copy
• Perform A/B testing to improve ad performance and click-through rates.
• Generate regular reports on ad campaign performance
• Ability to work collaboratively with a team and take feedback positively
Qualifications:
• Any Graduate
• 2.5 years of experience in SEO +Google Adwords, preferably in an agency setting

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