Search Engine Optimization Specialist
1 day ago
ESSENTIAL FUNCTIONS
DUTIES-
Strategy Development: Create and execute comprehensive SEO strategies that align with overall marketing objectives and enhance organic search visibility.
Keyword Research: Conduct thorough keyword research to identify high-value search terms and opportunities for content optimization.
On-Page Optimization: Optimize website content, meta tags, and images to improve search engine rankings and user experience.
Technical SEO: Collaborate with web developers to ensure the website is technically sound, focusing on site architecture, mobile optimization, and page speed improvements.
Content Strategy: Work closely with the content team to develop SEO-friendly content that resonates with target audiences and drives traffic.
Link Building: Develop and implement a link-building strategy to improve domain authority and enhance the site's backlink profile.
Analytics and Reporting: Utilize tools such as Google Analytics, Google Search Console, and SEO software to monitor performance, generate reports, and provide insights on SEO metrics.
Stay Updated: Keep abreast of the latest trends, algorithm updates, and best practices in SEO and digital marketing.
Collaboration: Work with cross-functional teams, including social media, PPC, and content marketing, to ensure a cohesive online presence.
QUALIFICATION –
ü Bachelor’s degree in Marketing, Communications, or a related field.
ü 3+ years of experience in SEO management or a similar role.
ü Proven experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
ü Strong analytical skills and proficiency in data interpretation.
ü Familiarity with HTML, CSS, and JavaScript is a plus.
ü Excellent communication skills, both written and verbal.
ü Ability to work independently and as part of a team.
BENEFITS:
Competitive salary and benefits package.
Opportunities for professional development and growth.
A collaborative and innovative work environment.
Flexible work arrangements.
ADDITIONAL INFORMATION:
- Interested candidates can reply through the post or email their resume to
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