Digital Marketing Manager

3 days ago


Lucknow, India Digital Navik Private Limited Full time
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence.Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights, and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

ResponsibilitiesDevelop social media strategyCreate original contentProvide data analysis and metric reporting for clients

QualificationsProficiency in many social media platformsFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)



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