Digital Marketing Manager
4 weeks ago
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Responsibilities
- Develop social media strategy
- Create original content
- Provide data analysis and metric reporting for clients
Qualifications
- Proficiency in many social media platforms
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
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