
Channel Manager
3 weeks ago
Role: Channel Manager - Modern Trade
Base Location: Kochi
Geography: Entire Kerala
Qualification - Min graduation (Full time)
Purpose
This position has the overall responsibility of developing sales strategies for assigned territories/ LFS counters, focusing on business growth.
Role and Responsibility
- Sales target achievement on monthly basis and supervision of Promoters.
- Drive the secondary sales and monitor stocks.
- Monitoring adherence to commercial norms and taking corrective action where required.
- Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans.
- Tracking the market share of the company in the categories handled and taking action on focus areas for share enhancement.
- Identification of focus outlets for merchandising and promotions.
- Promoters/Merchandiser selection, training, and performance evaluations.
- Recognising the strengths and shortcomings of front-line sales representatives dealing with chains and addressing the inadequacies through both on-the-job and classroom training in a few particular areas.
- For both large towns and upcountry markets, evaluate and increase the market size & share, sales potential, and develop effective channels of distribution to satisfy short- and long-term goals.
- The job is primarily developmental, so the focus should be on creating opportunities that have been missed in the past.
Functional Competencies
- Modern Trade Operations/ LFS Operations
- Account management
- Product / Pricing / Competition knowledge
Skills and Competencies
- Communication Abilities
- Active Listening
- Strong prospecting and negotiations skills.
- process oriented
- Analytical with strong people management skills.
Preferred candidate profile:
- Must know to speak in Malayalam
- Candidate must have experience of team handling
- Experience & knowledge of Channel Sales
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