Channel Manager

2 days ago

Ernakulam, India Uberlife Consulting Full time

Role: Channel Manager - Modern Trade

Base Location: Kochi

Geography: Entire Kerala

Qualification - Min graduation (Full time)

Purpose

This position has the overall responsibility of developing sales strategies for assigned territories/ LFS counters, focusing on business growth.

Role and Responsibility

  • Sales target achievement on monthly basis and supervision of Promoters.
  • Drive the secondary sales and monitor stocks.
  • Monitoring adherence to commercial norms and taking corrective action where required.
  • Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans.
  • Tracking the market share of the company in the categories handled and taking action on focus areas for share enhancement.
  • Identification of focus outlets for merchandising  and promotions.
  • Promoters/Merchandiser selection, training, and performance evaluations.
  • Recognising the strengths and shortcomings of front-line sales representatives dealing with chains and addressing the inadequacies through both on-the-job and classroom training in a few particular areas.
  • For both large towns and upcountry markets, evaluate and increase the market size & share, sales potential, and develop effective channels of distribution to satisfy short- and long-term goals.
  • The job is primarily developmental, so the focus should be on creating opportunities that have been missed in the past.

Functional Competencies

  • Modern Trade Operations/ LFS Operations
  • Account management
  • Product / Pricing / Competition knowledge

Skills and Competencies

  • Communication Abilities
  • Active Listening
  • Strong prospecting and negotiations skills.
  • process oriented
  • Analytical with strong people management skills.

Preferred candidate profile:

  • Must know to speak in Malayalam
  • Candidate must have experience of team handling
  • Experience & knowledge of Channel Sales

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