Funnel Truffle | Marketing Automation Manager | india

3 days ago

india Funnel Truffle Full time
Overview

We are seeking a seasoned Marketing Automation Expert with over 3 years of experience to join our remote team. The ideal candidate will possess extensive knowledge of marketing automation tools such as HubSpot, Salesforce, and various email marketing automation platforms. This role is pivotal in optimizing our marketing strategies, enhancing customer engagement, and driving overall business growth through efficient tool management and workflow automation.


Primary Responsibilities


Marketing Automation Strategy:

  • Develop and implement comprehensive marketing automation strategies to streamline campaigns and improve lead nurturing processes.
  • Analyze and optimize existing automation workflows to enhance performance and ROI.
  • Design workflows that automate processes, similar to automating contact unenrollment when a deal stage changes to "Lost".


Tool Management and Customization:

  • Manage and customize marketing automation tools like HubSpot, Salesforce, and other relevant platforms to meet business requirements.
  • Add or update properties (fields) in HubSpot to match data requirements and create new/custom objects to enhance data management.
  • Sync properties from systems like MLS as objects in HubSpot, allowing for detailed association of data with deal records.


Integration and Data Synchronization:

  • Develop and implement solutions to sync leads (deal records) back to dashboards for sellers and agents, enabling comprehensive lead tracking.
  • Enhance integration between HubSpot and third-party platforms such as Drift Chat to improve communication and lead management.
  • Utilize tools like Workfolio to ensure seamless tracking and management of automated processes.


Campaign Management:

  • Design, execute, and monitor email marketing campaigns, ensuring they are targeted, personalized, and effective.
  • Utilize automation tools to segment audiences, trigger automated responses, and track campaign performance.


Data Analysis and Reporting:

  • Analyze marketing data to identify trends, insights, and areas for improvement.
  • Generate detailed reports on campaign performance, automation effectiveness, and overall marketing metrics.


Collaboration and Support:

  • Work closely with the sales, content, and design teams to align marketing automation efforts with overall business objectives.
  • Provide training and support to team members on utilizing marketing automation tools effectively.


Ideal Candidate Qualifications


Experience:

  • Minimum of 3 years in marketing automation, preferably within a similar industry.


Technical Skills:

  • Proficiency in using marketing automation platforms such as HubSpot, Salesforce, and other email marketing tools.
  • Strong understanding of CRM systems and data management, including property and object management in HubSpot.


Analytical Abilities:

  • Ability to interpret complex data sets and translate them into actionable marketing strategies.


Communication Skills:

  • Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical team members.


Problem-Solving:

  • Strong problem-solving skills with a proactive approach to identifying and addressing marketing automation challenges.
Terms and Conditions
  • Working Hours: 3 PM - 11 PM.
  • Work Style: Remote.
  • Policy: Zero tolerance for moonlighting.
  • Tools: Utilize Workfolio to track remote employees.


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