Google adwords lead

Found in: Whatjobs IN C2 - 3 weeks ago

bangalore, India Telco Communications India Pvt. Ltd. Full time

Google Ads Lead:


About Telco:


Telco Communications is a creative agency that was established in the year 2012. Our base headquarters is located in United Kingdom while in India we operate out of Bangalore. With 9 years of experience, our core competencies are brand building and strengthening, strategizing integrated creative campaigns, digitization and communications. We are rated as Indias top 10 animation companies because of our unique style and approach. Over the years, we have built a great customer base through our services across India and internationally. Our sister companies are Website360 and Brew animations which are dedicated in providing website and animation services to our clientele. We are a young and dynamic team of website developers, graphic designers, digital marketers, client servicing, business development and finance that come together to offer you the perfect blend where brands meets marketing.


About Google adwords:


Manage all aspects of Google Ad campaigns. Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns.


Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Responsible for completing the tasks within deadlines.
  • Manage the digital team and keep track of their performance.


Requirements and skills:


  • Minimum 5-7 years of experience in paid marketing. (Google & Social Media)
  • Proven experience as a PPC Lead or Google Ads Lead
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Proficient knowledge of SEO, SMM, Email marketing and content marketing.
  • Any degree in Marketing or relevant field.

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