Senior Campaign Manager

1 month ago

bangalore, India Texila American University Full time

Department: DemandGeneration

Location: Bangalore

Purpose: TAU Group is hiring a SeniorCampaign Manager for its Bangalore office. He/She will report tothe Head of Marketing. The role will be responsible for definingthe campaign strategy for our products aligned to businessrequirements driving the execution endtoend marketresearch.

Reporting to : This position willreport to the Head ofMarketing

Responsibilities:

1. Create marketingstrategies that focus on driving revenue profitable campaigns andcustomer acquisition in a manner that supports business growthenhances brand equity drives awareness
2. Manage new leadsand new customers acquisition campaigns customer retention andtrafficdriving campaigns content marketing display advertisingsearch marketing affiliate marketing retargeting & social mediamarketing.
3. Understanding of various online marketingchannels (Like Adwords Facebook Ads LinkedIn ads Twitter ads emailSEM contextual affiliate etc.)
4. Analyze campaignperformance data and optimize thecampaign

Certification:

Certification Name:Google Adwords Google Analytics

Mandatory :Google Adwords

Experience: 8 to10yrs

TechnicalCompetencies:

  • Productunderstanding
  • ProductRoadmap
  • MarketingStrategy
  • Inbound marketingunderstanding
  • PerformanceBenchmarking
  • Competitor researchAnalysis
  • Understanding theBuyer
  • Basic SEO skills
  • Adwords Google tag manager PPC Google Analytics Facebookads
  • Analytics And Data Analysis for stasticalcontent preperation
  • Excellent communicationskill

BehaviouralCompetency:

  • Multitasking
  • Project Management
  • Ability toPrioritize
  • StakeholderManagement
  • Ability toPrioritize
  • Accepts responsibility and isaccountable for the outcomes of work
  • Stands bydecisions and principles even in the face of strong opposition orthreats
  • Pursues a course of action tenaciouslyto achieve goals and objectives
  • Identifieslinkages relationships and power structures and plays to decisionmakers
  • Maintains consistently high standardsof work loyalty honesty andcommitment

LeadershipCompetency:

  • TeamManagement
  • Mentorship
  • Builds behind the scenes support for ideas
  • Uses knowledge and experience to influenceothers
  • Is approachable and open withinformation
  • Generates practical andcommercially/financially viable ideas for improvement that alignwith business objectives and strategy
  • Encourages others to seek opportunities for improvement and adoptsothers ideas
  • Builds shared understanding of abusiness across different teams and encourages contributions fromothers

KeyPerformance Indicators(KPI):

  • No/.of Quality Leads Generated
  • CPLOptimization
  • Market Research CompetitiveResearch & Pricing Strategy of current productlines.

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