Associate Director
3 hours ago
About Dentsu India:
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati , each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Dentsu Creative operates worldwide with more than 9,000 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Learn more at:
Role summary:
Designation: Director Brand Strategy for Dentsu Creative
Relevant Years of experience: 4 years +
Office Location: Gurugram
Purpose of this role:
1. The Strategist is responsible for management of the company’s creative product by delivering strategic communication solutions that help clients attain their marketing and communication objectives.
2. The incumbent shall work with client servicing team to develop aspect of campaigns based on the client's marketing plan, conceptualizing those ideas then translating them into identity and creative that is breakthrough and compelling for clients.
3. The incumbent will also be responsible for the artistic output of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, the operational readiness of the creative team, and fulfilment of the Agency brands promise to clients.
4. The incumbent will play a strategic role in developing new business pitches.
Responsibilities
1. Develop mainline strategies for clients. This spans all their digital and ATL marketing requirements including Print Media, websites, mobile, search, campaigns and promotions, mobile etc.
2. Understand clients' business and domain challenges and provide strategic direction for their mainline needs.
3. Analyze and understand the client mandates in terms of their business objectives.
4. Research and keep current on emerging online trends and best practices specific to mainline media and counsel and recommend to clients as appropriate.
5. Have knowledge of mainline and additional digital media measurements and be able to analyze key trends on the mainline initiatives undertaken.
6. Work closely with strategy and marketing staff and the Client directly to devise cost effective earned, owned and mainline strategies that deliver tangible business results.
7. Target audience profiling, developing industry insights as well as auditing our client’s mainline marketing execution vs. competitors for best practices and innovation.
8. Collaborate with the client’s brand team, and internal staff to develop a range of creative, consumer facing print media marketing campaigns and promotions.
9. Develop and present print / Engagement Points of View (POVs) to senior client leadership as requested.
10. Oversee the translation of the Client’s strategy into comprehensive marketing plans, milestones and deliverables within budget parameters.
11. Build and grow relationships across all internal client departments to develop smart and effective solutions that help integrate mainlineand digital across the client’s marketing mix (offline, Print, etc.). Advise on global mainline strategy as needed and serve as the go-to expert for trends & innovation.
Business Development:
1. Actively participate in prospecting and pitching for new clients.
2. Generate revenue for the existing and new business clients
QUALIFICATION
Post Graduate,BMM, BMS, Diploma in Marketing and Communications, Diploma in Advertising and Communications.
Desired Candidate Profile
• Should be able to manage brands on his own without supervision
• Collaborate with creatives and client servicing
• Have 4 years+ of experience in brand planning and proficient in mainline strategy
To apply, here as well as send us your updated cv mentioning the below details to (so we are able to process your candidature faster):
Email subject: Ref: - Associate Director Brand Strategy for Dentsu Creative, Gurgaon
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Are you comfortable with working Gurgaon?:
Annual ctc (in a fixed+variable split if so structured):
Notice period:
Is your notice period negotiable? If Yes, how soon can you join, if selected?:
We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome
Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with 66,000 of the best minds in the business that call us home.
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