D2C Marketing Manager

3 weeks ago

Delhi, India StarCap Wellness Pvt. Ltd. Full time

Job Title: D2C Marketing Specialist

Location: Delhi

Job Type: Full-time

About Us:

Fitspire is a D2C health and wellness brand, empowering individuals to achieve their fitness goals without sacrificing the taste through high-quality various range of protein supplements and wellness products. We're looking for a seasoned Performance Marketing Head to lead our digital marketing efforts and drive business growth.

Job Summary:

We're seeking an experienced Performance Marketing Head to develop and execute data-driven marketing strategies across Meta and Google Ads, leveraging our Shopify website. The ideal candidate will have expertise in performance marketing, digital advertising, and e-commerce, with a proven track record of driving conversions, revenue growth, and ROI optimization.

Key Responsibilities:

  1. Meta and Google Ads Management:

  2. Develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads.

  3. Manage ad budgets, bidding strategies, and campaign optimization.

  4. Ensure seamless integration with Shopify website.

  5. Performance Marketing Strategy:

  6. Analyze market trends, consumer behavior, and competitor activity.

  7. Develop data-driven marketing plans to drive conversions, revenue, and customer acquisition.

  8. Campaign Optimization:

  9. Monitor campaign performance, identify areas for improvement, and implement optimizations.

  10. Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.

  11. Team Management:

  12. Ensure collaboration with cross-functional teams (creative, analytics, sales).

  13. Analytics and Reporting:

  14. Track and analyze key performance indicators (KPIs) such as ROAS, CAC, RTO and conversion rates.

  15. Provide regular reporting and insights to stakeholders.

Requirements:

  1. 5+ years of experience in Consumer brand performance marketing only , digital advertising, or e-commerce.

  2. Proven expertise in Meta and Google Ads, with experience managing large-scale campaigns for consumer brands .

  3. Strong understanding of Shopify platform and e-commerce marketing.

  4. Data-driven mindset with excellent analytical and problem-solving skills.

  5. Leadership experience, with ability to manage and mentor teams / agencies if any .

  6. Excellent communication and project management skills.

Nice to Have:

  1. Experience in health and wellness industry.

  2. Knowledge of attribution modeling and marketing mix modeling.

  3. Familiarity with marketing automation tools and CRM systems& affiliate's marketing .

What We Offer:

  1. Competitive salary and performance-based bonuses.

  2. Opportunities for professional growth and development.

  3. Collaborative and dynamic work environment.

  4. Flexible work arrangements.

  5. ⁠open to work for 6days a week with no hybrid mode

If you're a motivated and results-driven performance marketer with a passion for health and wellness, we'd love to hear from you

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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