Digital Manufacturing
1 month ago
Position : Associate Manager / Manager
Location : Bangalore, India
Experience : 10-14 years
Educational Qualification : MBA with an engineering degree is preferred. However, prior experience of handling marketing campaigns will be given priority.
The person will be responsible to develop and execute a comprehensive, integrated marketing plan aligned to business strategy. This is a highly visible role and provides an opportunity to enhance business awareness, increase stakeholder engagement and thought leadership leveraging your skills.
Primary responsibility includes:
- Ability to create impactful digital content to generate and manage specific collaterals and assets but not limited to website, ABX, social media, PoVs, video scripts or internal communication.
- Analytical mindset and research capability to capture market, competition and customer intelligence and top trends to help leaders take informed decisions.
- Improve brand perception and experience by building integrated campaign and outreach programs.
- Ability to execute hybrid events aligned to marketing and business strategy.
- Collaborate behaviour to engage with diverse stakeholders.
- Be creative in making presentation and promotional material.
- Reporting and data interpretation skills
The ideal candidate should possess:
- Captivating storytelling skills and the ability to capture people’s interest by creating compelling content.
- Ability to conceptualize & execute multi-touch marketing campaigns, with demonstrable experience in working with multiple stakeholders.
- Holistic understanding of all aspects of marketing, including branding, communications, events, analyst relations, PR & media, customer-focused workshops, and social media.
- Good grasp of latest technology trends in engineering and R&D space with proficiency in using Pardot for marketing automation.
- Content writing experience, with the ability to transform technical inputs into impactful value propositions and thought leadership assets.
- Good understanding of leveraging LinkedIn, search engines, and programmatic advertising on digital platforms.
- Engaging and team player, as the role requires working with diverse teams.
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