Growth Marketing Specialist
2 weeks ago
DESCRIPTION:AdMax Local Digital is looking for a Growth Marketing Specialist with expertise in paid social to help clients realize and achieve their potential. This individual should have experience managing or assisting in management of Facebook/ Instagram performance marketing campaigns. We are looking for someone who is analytical, solutions-driven, creative, hungry to learn, and has a passion for growing businesses. The Growth Marketing Specialist will support client growth through a focus on driving sales, using data, analytics & creative to build a consultative solution for our customers. This is an outstanding opportunity to become a social marketing expert and to work with growing start-up ecommerce brands.
RESPONSIBILITIES:●
Develop and maintain learning agendas for clients around key projects for campaign structure, audiences, creative and measurement.●
Pull reporting, analyze data and insights to help guide strategy and implementation of Meta and TikTok solutions.●
Build and launch Paid Social campaigns, ad sets, and ads.●
Methodical A/B testing of ads and other media tactics●
Drive client growth across paid social platforms like FB, IG, TikTok, etc.●
Proactively identify new opportunities for growth or optimization for clients●
Proactively Identify optimization opportunities for improving performance●
Support media and creative strategy, planning, and implementation of campaigns to deliver against KPIs.●
Requires strong project management skills to prioritize day-to-day standard tasks, test activations, and campaign optimization.●
Participate in internal meetings, share, and collaborate with all team members.
MINIMUM QUALIFICATIONS:●
5+ years of marketing experience in social and direct response marketing●
Experience with analyzing datasets and delivering insights.●
Advanced experience as a Facebook user and knowledge of Facebook’s ad products●
Excellent
communication and relationship building skills.●
Excellent
project management skills●
Excellent
analytical skills including advanced Excel mastery.●
Demonstrated experience with digital media platforms, advertising metrics, and industry trends (direct response
marketing, data and technology solutions, ad-tech)
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