Ecommerce Specialist

2 weeks ago

Mumbai, India OktoBuzz Full time
JOB ROLE - Associate Manager - E-Commerce Specialist

Location:

Andheri (E)

Responsibilities:●

Develop and implement comprehensive B2C marketing campaigns across various platforms, including Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart and other e-commerce channels. (Experience with hands-on campaign management is a must)

●

Collaborate with vendors from e-commerce and quick commerce websites to maximize reach and effectiveness. (Building strong vendor relationships is key)

●

Optimize product listings on platforms like Amazon, Nykaa, Myntra and other e-commerce and quick commerce channels to improve search ranking and conversion rates. (Knowledge of SEO best practices is a plus)

●

Leverage web analytics tools like GA4, GTM, Shopify etc., to track campaign performance, gain customer insights, and optimize marketing strategies. (Data analysis skills are essential)

●

Stay up-to-date on the latest B2C marketing trends and technologies to ensure our campaigns remain competitive. (A passion for continuous learning is crucial)

Work Experience:3-4 years of experience

Skills Required:

Marketing & Advertising:●

Paid Advertising Management: Hands-on experience with creating, managing, and optimizing advertising campaigns on platforms like Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart and other e-commerce channels.●

Vendor Management: Ability to build and manage relationships with vendors from e-commerce and quick commerce websites.SEO & Listing Optimization:●

Search Engine Optimization (SEO): Understanding of Ecommerce SEO best practices, particularly for product listings on platforms like Amazon, Nykaa, Myntra and other e-commerce and quick commerce channels.●

Listing Optimization: Knowledge of how to optimize product listings for improved search ranking and conversion rates.Web Analytics & Data Analysis:●

Web Analytics Tools: Proficiency in using web analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Shopify etc. Familiarity with other tools is a plus.●

Data Analysis: Strong analytical skills to interpret data from web analytics tools, gain customer insights, and optimize marketing strategies.Additional Skills:●

Communication & Collaboration: Excellent communication and collaboration skills to work effectively with internal teams and external vendors.●

Creativity & Data-driven Approach: A blend of creativity for developing engaging campaigns and a data-driven approach for optimization.

Qualification:Graduate in any stream.

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