Manager GTM

2 weeks ago

Mumbai, India Bonito Designs Full time

About Bonito Designs:


Our aim - We are the design evangelist aiming to be the idol of interior design in the country, to start with, we are with an envision to expand to a long stretch within the short frame of time and on a hunt to find the dreamers who are looking to fly with us long and strong.


Our kind - A camaraderie of misfits who fight to pull the wheels of innovation ahead with love and compassion in what we do. We eat challenges for breakfast and solutions as dinner and fights are our midday meals. We question our way out to find the light and see a customer happy, as our purpose is to change the way interior design is looked and the way life is lived.


The Roles & Responsibilities include-


GTM Strategy Development:


  • Develop and implement comprehensive go-to-market strategies for new and existing products.
  • Conduct market research to identify target audiences, market needs, and competitive landscape.
  • Define clear product positioning, messaging, and value propositions.


Cross-Functional Collaboration:


  • Collaborate with product management, sales, marketing, and other departments to ensure alignment on product launches.
  • Coordinate with sales teams to develop and execute sales enablement strategies, including training and collateral creation.
  • Work with marketing teams to design and implement integrated marketing campaigns.


Product Launch Management:


  • Manage the end-to-end product launch process, ensuring all stakeholders are aligned and deadlines are met.
  • Develop and maintain detailed launch plans, timelines, and budgets.
  • Monitor and report on the performance of product launches, making adjustments as needed.


Sales Enablement:


  • Create and deliver sales training programs to educate the sales team on new products, features, and benefits.
  • Develop sales tools, presentations, and other materials to support the sales process.
  • Gather feedback from the sales team to continuously improve sales enablement resources


Marketing Campaigns:


  • Plan and execute multi-channel marketing campaigns to drive product awareness and adoption.
  • Measure and analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
  • Collaborate with digital marketing teams to leverage online channels for product promotion.


Customer Insights and Feedback:


  • Collect and analyze customer feedback to inform product development and marketing strategies.
  • Conduct customer surveys, focus groups, and interviews to gather insights.
  • Use customer insights to refine messaging and improve the overall customer experience.


Performance Monitoring and Reporting:


  • Track and analyze key performance metrics for product launches and marketing campaigns.
  • Prepare regular reports for senior management on the performance of GTM initiatives.
  • Use data-driven insights to optimize future GTM strategies.

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