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Search Engine Marketing Manager

3 months ago

Bengaluru, India Marvels of Africa Full time

Company Description

Marvels of Africa is a local tour operator based out of Kenya and Tanzania, specializing in offering private safaris in 4x4 Land Cruisers. We provide unique and personalized experiences for travelers looking to explore the stunning landscapes and rich wildlife of Africa.


Role Description

This is a full-time on-site role for a Marketing Manager located in Bengaluru. The Search Engine Marketing Manager will be responsible for managing and optimizing paid search campaigns, conducting keyword research, and developing paid search strategies. The role will also involve implementing and monitoring digital marketing initiatives to drive targeted traffic and enhance the online presence of Marvels of Africa.


The Marketing Manager will also be responsible for developing and implementing digital marketing strategies on other platforms to promote our safari tours, managing social media accounts, creating engaging content, conducting market research, collaborating with travel agencies and partners, analyzing campaign performance, and overseeing the marketing budget.


Qualifications

  • Paid Search Campaigns and Marketing skills
  • Keyword Research and Paid Search Strategy skills
  • Experience in managing and optimizing paid search campaigns
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced and dynamic environment
  • Strong knowledge of social media platforms and digital marketing
  • Ability to create engaging and persuasive content
  • Experience in market research and analysis