Search Engine Optimization Manager

4 months ago

Greater Bengaluru Area, India Gameskraft Full time

Designation - Manager - SEO

We seek a highly skilled and experienced SEO Manager to lead our search engine optimization efforts. The ideal candidate will be responsible for developing and executing effective SEO strategies and collaborating with various departments to drive organic growth.

Responsibilities:

  • Develop and implement comprehensive SEO strategies, including on-page and off-page tactics, to enhance search engine rankings and drive organic traffic growth.
  • Establish frameworks and processes for SEO implementation across teams to ensure optimal and consistent results.
  • Conduct thorough SEO reporting, improving data quality, and creating detailed funnel reports.
  • Perform in-depth keyword research aligned with the Ideal Customer Profile (ICP) to identify opportunities and optimize content.
  • Maintain a strong grasp of technical SEO, addressing site architecture, crawlability, and indexation issues.
  • Collaborate closely with the content team to develop a robust content pipeline, ensuring alignment with SEO strategies and securing necessary resources with management buy-in.
  • Analyze SEO performance data and compile comprehensive reports covering audience behaviour, traffic trends, views, clicks, rankings, and other key metrics.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to continuously improve SEO strategies and tactics.
  • Work with web developers and designers to ensure SEO best practices are properly implemented on newly developed code.
  • Monitor and evaluate search results and search performance across major search channels to improve rankings.
  • Identify and implement innovative SEO techniques to enhance the company’s online visibility and competitiveness.


Qualifications: Bachelor's degree in Marketing, Business, IT, or equivalent.


Skill Requirement :-

  • Proven experience as an SEO Manager or similar role with a track record of successful SEO strategies, preferably within the gaming industry.
  • Demonstrate expertise in utilizing industry-standard tools such as Google Search Console, Google Analytics, SEMRush, ScreamingFrog, Ahref etc
  • Strong understanding of search engine algorithms, ranking factors, and the SEO landscape.
  • Solid understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
  • Possess advanced analytical skills to interpret SEO data effectively, extracting actionable insights to inform optimization strategies.
  • Exhibit creative thinking and problem-solving abilities essential for adapting to evolving Google search ranking algorithms and market dynamics.
  • Communicate complex SEO concepts and strategies clearly and persuasively, both in written and verbal formats.
  • Creative mindset with a keen eye for content, technical and design optimization.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.

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