Search Engine Optimization Executive

5 months ago

Bengaluru, India Possibilitea - Media & Marketing Agency Full time

Seeking a proficient SEO Analyst with a proven track record in executing successful SEO strategies to bolster our online presence. As an essential member of our marketing team, the SEO Analyst will be pivotal in elevating website ranking on search engine results pages and driving organic traffic to the site. We are searching for an individual who possesses a unique blend of analytical prowess, creativity, and a collaborative spirit to contribute to our success.

Applicants must be residents of Bengaluru and willing to work from our office in Bengaluru.

Key Responsibilities:

- Conduct comprehensive keyword research to identify existing opportunities and explore new ones.
- Analyze the company's website and social media pages, providing valuable recommendations for enhancement.
- Regularly monitor website traffic, search results, and relevant metrics to formulate effective improvement strategies.
- Create user-friendly and compelling monthly reports, compiling all pertinent performance metrics.
- Optimize website pages for seamless desktop, tablet, and mobile user experiences.
- Proactively suggest and implement ideas to enhance user engagement across our digital platforms.
- Conduct competitor analysis to identify content gaps and areas for website design improvement.
- Develop and execute robust link-building strategies to increase the website's authority.
- Collaborate with various team members, including content creators, social media managers, and data analysts, to align integrated marketing strategies and enhance communication efforts.
- Provide recommendations for SEO-friendly content creation by analyzing existing content marketing strategies, keyword approaches, and data/traffic analysis.
- Take charge of the technical monitoring of website architecture, identifying and resolving crawl issues, and addressing webmaster tool errors.
- Continuously analyze and optimize SEO efforts, extracting actionable insights to elevate search results ranking, drive traffic, and foster customer acquisition and engagement.

**Requirements**:

- Minimum of 2 years of experience in the SEO field, preferably within the tech industry.
- Proficiency in all aspects of SEO, including on-page, off-page, and technical SEO.
- Familiarity with popular SEO industry tools and resources, such as Adobe/Google Analytics, Google Search Console, DeepCrawl, SEMRush, SERanking, and Lucky Orange, with a focus on obtaining actionable insights, specifically GA4.
- Working knowledge of HTML and CSS development and their associated constraints.
- Strong understanding of ranking factors and search engine algorithms.
- Exceptional written, verbal, analytical, and research skills.
- A strong willingness to learn new tools and methodologies to stay at the forefront of the industry.
- Keen attention to detail when gathering data from multiple platforms.
- Inquisitive nature and the ability to think creatively to develop innovative SEO strategies.
- Up-to-date with the latest trends and best practices in the ever-evolving field of SEO.

**Salary**: ₹10,741.09 - ₹25,428.03 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)

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