Website Optimization Specialist

3 weeks ago

Delhi, India Textellent, Inc. Full time
Full Time | 100% Work From Home/Remote | US Office Hours
About the Role
Textellent is seeking a detail-oriented and technically skilled Website Optimization Specialist to join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom WordPress website. You’ll be responsible for implementing updates, optimizing conversion rate & site performance, managing content changes, and providing web analytics insights that support our lead generation as well as brand initiatives.
This is not a drag-and-drop role — our site runs on a fully custom-built WordPress theme, and you will be working directly with template files, functions, and custom fields to execute updates. This position sits at the intersection of marketing, UX, and development — ideal for someone who thrives on building high-performing websites with clean, semantic code and a sharp eye for detail.
Key Responsibilities
- Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
- Collaborate with the marketing team members to publish and optimize new landing pages, blog content, and conversion assets
- Run regular site audits to identify UX issues, page speed problems, and outdated content.
- Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
- Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
- Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
- Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4).
- Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
- Maintain technical documentation of site architecture, custom post types, and plugin configurations.
- Stay current on WordPress core updates, security practices, and modern development techniques.
Required Qualifications
- 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
- Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
- Solid understanding of PHP in a WordPress environment
- Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
- Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
- Familiarity with version control and deployment workflows.
- Working knowledge of CRO strategies and tools for testing and conversion tracking.
- Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
- Meticulous attention to detail with a proactive, problem-solving mindset.
Nice-to-Have Skills
- Experience with theme performance optimization (minification, caching, lazy loading, etc.).
- Familiarity with HubSpot forms and marketing automation tools.
- Comfort working in staging environments and managing site deployments.
Why Join Textellent?
As part of a fast-moving marketing team, you’ll play a critical role in shaping our digital presence and driving conversions. You’ll own the website stack, work closely with design and content teams, and have real influence over how our brand shows up online. If you're a clean coder who loves when marketing and technology intersect, this is the role for you.

  • Website optimization specialist

    6 days ago

    Delhi, India Textellent, Inc. Full time

    Full Time | 100% Work From Home/Remote | US Office HoursAbout the RoleTextellent is seeking a detail-oriented and technically skilled  Website Optimization Specialist  to join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom Word Press website. You’ll be responsible for...

  • Website Optimization Specialist

    1 week ago

    Delhi, India Textellent, Inc. Full time

    Full Time | 100% Work From Home/Remote | US Office HoursAbout the RoleTextellent is seeking a detail-oriented and technically skilled  Website Optimization Specialist  to join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom WordPress website. You’ll be responsible for...

  • Website optimization specialist

    5 days ago

    Delhi, India Textellent, Inc. Full time

    Full Time | 100% Work From Home/Remote | US Office HoursAbout the RoleTextellent is seeking a detail-oriented and technically skilled  Website Optimization Specialist  to join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom Word Press website. You’ll be responsible for...

  • Website Optimization Specialist

    2 days ago

    Delhi, India Textellent, Inc. Full time

    Full Time | 100% Work From Home/Remote | US Office HoursAbout the RoleTextellent is seeking a detail-oriented and technically skilled Website Optimization Specialist to join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom WordPress website. You’ll be responsible for implementing...

  • Website Optimization Specialist

    2 weeks ago

    Delhi, India Textellent, Inc. Full time

    Full Time | 100% Work From Home/Remote | US Office HoursAbout the RoleTextellent is seeking a detail-oriented and technically skilledWebsite Optimization Specialistto join our Marketing team. In this newly created role, you will serve as the go-to expert for maintaining and improving our custom WordPress website. You’ll be responsible for implementing...

  • Website Optimization Specialist

    7 days ago

    Delhi Division, India Orchid Hotel And Catering Supplies Full time

    About UsOrchid Dinex is a leading supplier of premium tableware and buffetware for the HoReCa industry. We specialize in porcelain crockery, innovative buffet solutions, banquet and catering buffet displays for restaurants, catering and star hotels. We’re looking for a Digital Marketing & Website Manager to strengthen our online presence and drive growth...

  • SEO Specialist and Website Content Administrator

    3 weeks ago

    Delhi, India BTL Biotechno Labs Pvt Ltd Full time

    We are looking for an experienced and knowledgeable SEO Specialist (Search Engine Optimization) and Website Content Administrator to join our team. If have a passion for SEO, developing, metrics, and analDuties and Responsibilities Maintain and regularly update the organization's website Monitor and manage company presence across social media platforms Plan...

  • SEO Specialist and Website Content Administrator

    1 week ago

    Delhi, Delhi, India BTL Biotechno Labs Pvt Ltd Full time ₹ 1,50,000 - ₹ 28,00,000 per year

    We are looking for an experienced and knowledgeable SEO Specialist (Search Engine Optimization) and Website Content Administrator to join our team. If have a passion for SEO, developing, metrics, and analDuties and ResponsibilitiesMaintain and regularly update the organization's websiteMonitor and manage company presence across social media platformsPlan and...

  • Search Engine Optimization Specialist

    3 weeks ago

    Delhi, India Mobikasa Full time

    Company Description Mobikasa is a full-service global digital agency that helps ambitious brands turn digital investments into measurable business growth. Headquartered in New York, we deliver high-performance solutions and digital experiences through a blend of strategy, creativity, and engineering excellence. Since 2011, we've partnered with growth-stage...

  • Search Engine Optimization Specialist

    1 week ago

    Delhi, Delhi, India PetYupp Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionPetYupp is a U.S.-based pet brand offering Natural, Premium-quality pet products like, Toys, Bowls, Treats, Chews. We are expanding our digital presence across platforms and looking for passionate professionals to join our growing team.Role DescriptionWe are looking for an experiencedSEO Specialist(full-time on-site role)to join our team...