Brand Manager
1 week ago
Role:
Brand Manager (ABM) - Brand and MarketingWe are looking for an experienced Brand Manager (ABM) with 8+ years in brand and marketing to join our team. This role requires a seasoned professional skilled in brand management, customer insights, and creative agency coordination, with a strong focus on data-driven strategies to enhance our brand impact and achieve business goals.
Key Responsibilities:•
Brand Management:
Lead brand strategy development and execution, ensuring consistent brand positioning and identity across all channels. Oversee brand guidelines and champion brand integrity internally and externally.•
Customer Insights:
Drive consumer research and market analysis, transforming insights into strategic actions. Monitor trends, assess competitive landscape, and identify opportunities for brand growth and innovation.•
Creative Agency Coordination:
Manage relationships with creative agencies, from campaign ideation to execution. Provide clear briefs, oversee project timelines, and evaluate campaign performance to ensure brand objectives are met.•
Brand Alliances and Activations:
Develop and maintain strategic partnerships to increase brand reach and relevance. Plan and execute high-impact brand activations that foster meaningful connections with target audiences.•
Sales Enablement:
Equip sales teams with effective brand resources, tools, and training that enhance brand representation and support sales objectives. Collaborate to create materials that reinforce brand identity and messaging.•
Data-Driven Decision Making:
Apply a data-oriented approach to track and evaluate brand initiatives, reporting on key metrics to optimize brand performance. Use data to refine strategies, focusing on measurable impact.
Required Skills and Experience:•
8+ years
of experience in brand management and marketing, with a strong portfolio of successful brand campaigns and initiatives.• Demonstrated expertise in
customer insights
and the ability to translate data into actionable brand strategies.•
Creative agency coordination
experience, managing complex, multi-channel campaigns from concept to completion.• Proven skills in
brand alliances, activations, and sales enablement
to enhance brand equity and drive market presence.• Strong
analytical skills
with a data-driven approach to decision-making and reporting.• Excellent
communication
and
project management skills
to manage multiple stakeholders and achieve brand objectives.
Qualifications:• Bachelor’s degree in Marketing, Business, or a related field.• Strategic thinker with a collaborative, innovative approach to brand management.
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