Brand manager
3 weeks ago
Health Kart is a trusted house of brands with Muscle Blaze and HK Vitals being India’s no. 1 sports nutrition and online vitamin brands. Health Kart also offers a comprehensive range of products dedicated to the vegan community, kids and women for their wellness and fitness needs. We focus on Quality, Authenticity, Affordability and Accessibility while delivering good health at your doorstep. Apart from being India’s largest health and nutrition-based online marketplace, Health Kart is also supported by 200+ retail stores making us your one-stop fitness and health destination. Health Kart has over 200 brands and authorized vendors listed on the website. We also have a presence in modern trade and general trade, as well as on horizontal e-commerce platforms like Amazon, Flipkart, Nykaa and many more.
Purpose of the Role:
As a Brand Manager for Gritzo Kid Nutrition, you will be instrumental in establishing a formidable brand portfolio from the ground up. Your primary responsibility is to leverage deep insights and industry trends to craft a compelling brand positioning. From ideation to execution, you will own the end-to-end consumer interaction, creating impactful communication and content. We are seeking a digital-first thinker who excels in core product development, possesses a profound understanding of consumer needs, and can translate these insights into actionable strategies.
Ideal Candidate: The ideal candidate will have 4-8 years of experience in brand management within the FMCG category, particularly in digital-first brands. A collaborative team player, you should be adept at working with internal teams and external partners, including brand and digital agencies. Your expertise in positioning, consumer insights, packaging design, and digital communication will be crucial for success.
Key Responsibilities:
Brand Positioning : Develop impactful ideas and translate them into end-to-end communication, design language, and online brand properties.
Product Strategy and NPD : Drive the product strategy, conceptualize, and lead the journey from ideation to commercialization for new products.
Digital Strategy : Create a comprehensive digital strategy across channels, leading the consumer acquisition process. Own social media assets and design engagement strategies.
Consumer Journey : Run design prototypes on various digital platforms, ensuring a cohesive consumer journey across touchpoints for 2-3x growth in consumer acquisition.
Collaboration : Work closely with channel and online teams to drive brand growth and deliver on the annual business plan.
If you are a dynamic professional with a proven track record in digital-first FMCG brands, possessing the acumen to drive brand agendas, we invite you to join our Health Kart family and lead the Gritzo Kid Nutrition brand to new heights as a Brand Manager.
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