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Content and Copywriting Executive
3 days ago
Position: Content and Copywriting Executive
Experience: 2 Years
Location: Gurgaon
Key Responsibilities:
- Content Creation: Develop, write, and edit high-quality content for various platforms like app, social media and compaign content management.
- Social Media: Create quirky, engaging, and shareable content for social media channels. Develop content calendars and manage the posting schedule.
- Messaging: Write compelling content for WhatsApp communications and push notifications to engage and inform our customer base.
- Content Analysis: Monitor and analyze content performance using CTR (Click-Through Rate) and other relevant metrics. Use insights to refine and improve content strategies.
- Collaboration: Work closely with the marketing team, designers, and other stakeholders to ensure content aligns with overall marketing objectives and campaigns.
- Content Strategy: Assist in developing and executing a comprehensive content strategy that supports brand goals and enhances customer engagement.
Requirements:
- Experience: Minimum of 2 years of experience in content creation and copywriting, specifically for e-commerce platforms.
- Creativity: Strong creative writing skills with a knack for creating quirky and engaging social media content.
- Analytical Skills: Experience in analyzing content performance through CTR and other metrics. Ability to derive actionable insights from data.
- Communication: Excellent verbal and written communication skills with strong attention to detail.
- Technical Skills: Proficient in content management systems (CMS), social media management tools.
- Adaptability: Ability to manage multiple projects simultaneously and adapt to changing priorities in a fast-paced environment.
- Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams.
Preferred Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Tools Knowledge: Familiarity with tools like Google Analytics, social media analytics platforms, and email marketing software.
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