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Assistant Manager – Copywriting

3 months ago

Gurugram, India Great Lakes Institute of Management Full time

Job Title : Assistant Manager – Copywriting & Content

Reporting to : AGM - Marketing

Location : Gurgaon


Key Responsibilities


We are looking for a creative copywriter with about 2-3 years of work experience to join our Marketing team and deliver captivating content for our branding and admissions initiatives. Following are the expectations from the role:


Writing clear, crisp and engaging copy

  • Create persuasive and impactful copy that resonates with the target audience of Great Lakes for ads, video scripts, social media creatives, email campaigns and other marketing collateral
  • Craft compelling narratives that highlight the school’s USPs - programs, faculty, curriculum, student quality and achievements
  • Conduct periodic research to benchmark with the marketing collateral of other Indian & international business schools


Collaboration

  • Work closely with designers, marketing professionals, and other team members to develop cohesive marketing projects and campaigns
  • Align copywriting efforts with the overall marketing goals, and be consistent with the brand guidelines


Qualifications, Experience and Competency requirements


Proven Experience: Previous experience of 2-3 years as a copywriter, preferably in the Higher Education industry

Excellent Writing Skills: Strong command of grammar and English vocabulary

Creativity: Innovative thinking and the ability to convey complex information in a concise and engaging manner


Education

Bachelor’s degree in Marketing, English, Journalism, or a related field


Other Traits

  • A natural storyteller with excellent writing and communication skills
  • Ability to develop content consistent with the company’s brand voice, style and tone
  • Market intelligence around best practices and current trends
  • Should be a go-getter, self-driven and well organized


Remuneration


Compensation as per industry standards

Benefits would be detailed in the final offer


About Great Lakes Institute of Management


Great Lakes is one of India’s leading business schools ranked among the top 10 by Business Today, Outlook and Business World magazines. Great Lakes currently has two campuses, one in Chennai and the other in Gurgaon. In 2019, Great Lakes Gurgaon became the youngest school in India to receive the globally reputed AMBA accreditation. The Gurgaon campus is set up in the industrial hub of the country to maximize industry engagement and career opportunities in cutting edge domains.


Great Lakes Institute of Management, Gurgaon, embodies a spirit of excellence rooted in innovation and a sense of social responsibility. Over the last 14 years, our exceptional faculty members and cutting-edge curriculum has been recognized in India and abroad. We are also ranked in the top 8% B-Schools of India in the latest NIRF leader board.


Great Lakes offers full-time management programs, part-time programs for executives and working professionals and domain focused programs in the domain of Digital Strategy, Business Analytics, Machine Learning & Artificial Intelligence. It also continually innovates in terms of developing new programs and learning solutions based on unmet market needs and offers them across multiple geographies and through online learning. Students graduating from Great Lakes are recruited by renowned organizations both in India and overseas. More information on Great Lakes and its various programs can be found at www.greatlakes.edu.in


Great Lakes has a culture driven by:

Innovation and of Challenging the Status Quo – which has enabled it to develop and launch a variety of programs to meet the requirements of the market


Customer Centricity – pro-actively learning and understanding the evolving requirements of its key stakeholders and responding to them, and


Mutual respect and Empowerment – where team members are empowered and expected to achieve organization’s objectives with minimal supervision and mutual accountability