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Marketing Manager
4 weeks ago
Hiring for one of our client in Healthcare Industry
Job Title: Marketing Manager
Location: On-site (Mohali)
Working Days: Monday to Saturday
Working Hours: 10:00 AM – 7:00 PM
Job Type: Full-Time
Salary: Up to INR 13,00,000 LPA
About the Client
Our client is a leading healthcare organization with over 15 years of experience in the wellness and sexual health space. Headquartered in North India, the client has built a strong reputation for providing trusted solutions to both men and women across various aspects of sexual wellness. With plans for rapid expansion and the launch of a new wellness brand, the organization is looking to bring onboard a dynamic Marketing Manager to drive strategic brand growth and engagement.
Role Overview
The Marketing Manager will be responsible for developing and executing end-to-end marketing strategies — across digital, offline, content, and branding — to achieve business goals and enhance brand positioning. The role requires a strategic thinker with hands-on execution capabilities, who can lead campaigns that drive awareness, acquisition, engagement, and loyalty.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop 360° integrated marketing strategies spanning digital and traditional channels.
- Drive quarterly and annual campaign planning with performance KPIs (brand awareness, ROAS, CAC, CLV, conversion rates, etc.).
- Maintain consistent messaging across all touchpoints: digital, print, PR, outdoor, and events.
- Monitor and optimize campaign performance using data-driven insights.
2. Digital Marketing
- Oversee SEO, PPC, social media, influencer campaigns, content marketing, and email outreach.
- Grow and engage online communities across platforms such as Instagram, LinkedIn, Facebook, etc.
- Manage day-to-day execution of ad campaigns, landing pages, and WhatsApp/email marketing.
- Leverage tools like Google Analytics, HubSpot, and Meta Business Suite for tracking and optimization.
3. Brand Communication & PR
- Define brand tone, messaging framework, and communication strategy.
- Create compelling stories, press releases, and narratives for media coverage and brand visibility.
- Build relationships with influencers, media houses, and partners.
- Monitor brand reputation and proactively manage public sentiment.
4. Content Strategy
- Lead content planning and execution across digital, print, and marketing assets.
- Ensure content quality, alignment with brand voice, and consistency across all platforms.
- Work with internal and external creative teams to deliver impactful visuals and copy.
5. Traditional & Event Marketing
- Plan and execute offline campaigns: print ads, OOH, activations, and community events.
- Manage partnerships, sponsorships, exhibitions, and on-ground branding initiatives.
- Coordinate logistics and vendors for successful offline execution.
6. Data-Driven Decision Making
- Use insights from digital/traditional campaigns to optimize spend and strategy.
- Conduct A/B tests, competitor benchmarking, and customer segmentation.
- Generate reports with actionable insights for leadership.
7. Cross-Functional Collaboration
- Work with Product, Sales, Operations, and Customer Support to align on GTM and customer experience.
- Collaborate with tech/design teams to ensure seamless delivery of campaigns and customer touchpoints.
8. Budgeting & Resource Management
- Own the marketing budget, ensuring optimal ROI across all activities.
- Manage internal resources, freelancers, and external agencies.
- Prioritize spending based on strategic impact and campaign performance.
9. Innovation & Trendspotting
- Stay on top of evolving trends in marketing, tech, and consumer behavior.
- Test and introduce new tools, platforms (e.g., AI, automation), and creative formats.
10. Team Leadership
- Build, mentor, and lead a high-performing marketing team.
- Set clear KPIs, processes, and scalable workflows.
- Foster a culture of creativity, accountability, and continuous improvement.
Candidate Profile
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
- 4–8 years of marketing experience, ideally in a high-growth or startup environment.
- Proven expertise in digital and offline marketing, PR, content, and campaign management.
- Proficient in digital tools (Google Ads, SEO tools, Analytics, HubSpot, Meta platforms, etc.).
- Experience managing teams, budgets, agencies, and cross-functional stakeholders.
Key Competencies
- Creativity: Ability to conceptualize and execute bold, high-impact campaigns.
- Leadership: Strong managerial skills to inspire, align, and grow a team.
- Strategic Thinking: Big-picture planning with tactical execution.
- Communication: Excellent storytelling, writing, and interpersonal skills.
- Analytical Mindset: Comfortable using data to drive marketing decisions.
- Agility: Ability to adapt quickly in a fast-paced, evolving environment.
What's on Offer
- Competitive salary with performance-linked incentives
- A high-impact role in a purpose-driven healthcare organization
- Opportunity to shape a growing brand from the ground up
- Creative freedom and ownership over end-to-end marketing strategy