Marketing Content Manager

3 weeks ago

Mohali, Punjab, India Bikham Full time

Role - Content Marketing Manager

Provider Passport is seeking a talented and experienced Content Marketing Manager to join our team and help us drive our content strategy forward. As a Content Marketing Manager, you will create and distribute high-quality content that drives engagement, builds brand awareness, and generates leads.

Responsibilities:

  • Ideate, own, and execute the content plan to create, distribute, and measure content to drive Inbound Demand
  • Create engaging and informative content such as blog posts, white papers, guides, landing pages, e-books, case studies, infographics, videos, social media posts and marketing assets that resonate with our target audience
  • Own and Manage all Social Media for Provider Passport to take it to the next level
  • Gain a deep understanding of the product and offerings to be able to translate complex information into simple yet comprehensive and engaging content
  • Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.
  • Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.
  • Monitor and report on content performance, and use data to improve our content marketing strategy continually.

Requirements:

  • 4+ years of experience in content marketing and Social Media management, preferably in a B2B SaaS environment (B2B Healthcare ideal but not mandatory)
  • Exceptional writing and proofreading skills, with a keen eye for detail and grammar
  • Understanding of basic SEO and best practices
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong collaboration and communication skills.
  • Sense of ownership and pride in your performance
  • Experience in writing for the U.S market
  • Skilled in using different AI tools to optimise their work (but not use them to write content)
  • Only apply if you are comfortable working as per U.S work timings as we are a U.S based company

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