Manager - Content Creation

3 weeks ago

bangalore, India Titan Company Full time
Job Description:

Job Description

Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head

Business Corporate Grade Date Jan 2023

Job Details

Anchor the static and video content for the brand across various platforms

External Interfaces Internal Interfaces

• Customers

• Production Houses

• Media agencies

• Research agencies

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 4-5 years of experience in marketing/ advertising/ social media • Preference for agency experience • Preference for Lifestyle Brand Building

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge • Brand and communications knowledge • Latest trends in marketing and communications

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Content Planning & Execution

1. Own the entire creative asset management from the brand,

starting from brief ideation, to the final deliveries. This will

involve extensive interfacing with various creative teams, briefing

them, anchoring the shoots and delivering the adapts on time.

This will include social media assets as well as retail and digital

requirements.

2. The candidate needs to have a strong hold on the brand

positioning and ensure that all communication adheres to and

strengthens the same. · Inputs for mid to long term strategy · Content plan and calendar · Quality of content (Engagement rate, CTR, VTR) · Adherence to brand guidelines · Adherence to cost and timelines

3. Create a network of quality production houses, photographers and videographers for quick and agile asset production.

Marketing : Social Media Management

1. Own the entire social media landscape for the brand across all

possible platforms.

2. Strategize, analyse and execute social media calendar for the

year to drive max consideration including topicals

3. Interface with ORM team to streamline SM responses · Social Media Calendar · Social Media Strategy · Social Media Traction · Footprint, Engagement Metrics · Traffic to website

Marketing : Research

1. Stay on top of current Gen Z media consumption, pop culture

and social media trends.

2. Use the same in our content to make it relevant. · Primary and secondary research · Quality of research outputs

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