Manager – Conscious Content Creation

3 weeks ago

bangalore, India Diageo Full time

Description

:

TYPICAL ROLE REQUIREMENTS

Qualification :• MBA with specialization in Marketing (tier I/ II institute ).

Experience :• 4-6 years of experience with minimum of last 2 years of digital experience.

Knowledge & skills :• Knowledge of digital marketing and brand management

• Experience in curating & launching consumer first campaigns

• Managing digital content marketing strategy

• Experience in Meta business suite, Google Analytics and other tracking platforms

Best Suited for Someone who • Has a creative spark

• Has appreciation of experience first brands & events

• Believes in true partnerships

AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

1.Content Strategy & Planning

 • Takes ownership of developing the content strategy for the entire portfolio. Work on strategies to drive engagement & reach with partnerships. 

• Leads surround content planning & creation for key campiagns & content collaborations to ensure the brand serves as a powerful platform to engage with target consumers and to build brand imagery

• Co-develop digital marketing campaign guidelines for products to embed digital marketing for USL brands in partnership with Digital Marketing Head and brand teams

• Contribute towards digital media strategy and budget estimates by providing thought leadership related to brand communication

• Participate in cross functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for product launches

• Collaborate with agencies for Business as usal & social media calendar. Work on on-ground partnerships to genertae social content.

• Consult on brand's hero campaigns. Work on brand comms, content collaborations to build powerful consumer first approach.

2.Execution & Culture first

 • Collaborate with the marketing & brand teams to plan and develop effective marketing and media campaigns
- Showcase culture experitse & knowledge to built topicality & virality in oranic content.

3.Planning & Compliance

 • Ensure adherence to regulatory body compliances on product first communication to ensure effective compliance. 

• Drive search engine optimization efforts as well as microsite development and play an active role in development processes and support Display Manager for the same

• Drive social media programs and support the ongoing publishing of internal and registered users email newsletters

• Manage email campaigns, including development and tracking of emails as well as landing pages for campaign fulfilment

• Consult with USL’s Brand and Customer Marketing Managers and media partners to create new, innovative digital user experiences

• Lead content sourcing and review content development by external agencies including 1) Preparation of marketing content 2) Design of communication collateral, landing pages, hyperlinking etc. 3) Proofread content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand

• Ensure creation of high-quality digital deliverables, demonstrating the ability to balance design aesthetics with technical platform capabilities, limitations and other constraints

• Monitor quality of work, efficiencies of digital agencies to ensure that their work is results-driven and linked to product goals; support invoicing / query handling for related vendors and liaise with internal departments for processing

• Analyze user feedback/ queries/ complaints and incorporate the same to continuously evolve products

• Co-develop success metrics for the product including user clicks/registrations, traffic analysis, quality score etc. and review domain performance

• Use Google Analytics & Dashboards for evaluation of the effectiveness of digital campaigns in order to compile reporting/ presentations to internal management and category teams

• Identify key drivers and make recommendations for optimization and future implementation within the domain.

4.People & Organization

 • Adhere to applicable HR Policies and follows the HR Processes as applicable 

• Take ownership for self-service platforms related to learning, communication, compliance etc.

• Contribute towards product training/ awareness initiatives planned for stakeholders.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Bangalore HO

Additional Locations :

Job Posting Start Date :

2024-03-20

  • Manager – Conscious Content Creation

    2 months ago

    bangalore, India Diageo Full time

    Description : TYPICAL ROLE REQUIREMENTS Qualification :• MBA with specialization in Marketing (tier I/ II institute ). Experience :• 4-6 years of experience with minimum of last 2 years of digital experience. Knowledge & skills :• Knowledge of digital marketing and brand management • Experience in curating & launching...

  • Manager - Content Creation

    2 months ago

    bangalore, India Titan Company Full time

    Job Description: Job Description Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head Business Corporate Grade Date Jan 2023 Job Details Anchor the static and video content for the brand across various platforms External Interfaces Internal Interfaces • Customers • Production Houses • Media agencies • Research...

  • Manager - Content Creation

    3 weeks ago

    bangalore, India Titan Company Full time

    Job Description: Job Description Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head Business Corporate Grade Date Jan 2023 Job Details Anchor the static and video content for the brand across various platforms External Interfaces Internal Interfaces • Customers • Production Houses • Media agencies • Research...

  • Customer Success Manager

    2 months ago

    bangalore, India Pepper Content Full time

    Pepper Content ( is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% talent,...

  • Customer Success Manager

    3 weeks ago

    bangalore, India Pepper Content Full time

    Pepper Content ( is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% talent,...

  • Sales Manager, US Market

    3 weeks ago

    bangalore, India Pepper Content Full time

    Pepper ( is a content-marketing stack empowering any kind of content creation across the customer journey from ideation, to creation, to distribution, to analytics via the virtue of strategy, technology and talent all in one-single platform. The decentralised talent marketplace of creators has over 200,000+ content creators (writers, designers, video...

  • Content Manager

    2 weeks ago

    bangalore, India Dayspring Technologies Full time

    Company Overview: Dayspring is a Bangalore-based software product company specializing in financial reporting and analytics. Since 2014, we've been dedicated to simplifying and enhancing analytical software for thousands of small and medium-sized businesses globally. With a team of 70 professionals, we prioritize innovation and excellence in our products....

  • Content Marketing Manager

    1 week ago

    bangalore, India Elucidata Full time

    About the Company:Headquartered in San Francisco, Elucidata is a leading deep-tech company dedicated to accelerating life sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology- Data Harmonization, Data & AI Cloud, and AI Insights. Recognized as the 'Most Innovative Biotech Company, 2024' by Fast...

  • Content Manager

    1 month ago

    bangalore, India UWAY Health Full time

    Location: Bangalore (Remote/Hybrid) About Us: UWay Health is a leading healthcare startup dedicated to providing holistic and integrative health solutions through Ayurveda and modern medicine. We are committed to improving lives with personalized healthcare services. Role Overview: We are seeking an experienced and dynamic Content Manager to join our...

  • Senior Manager

    2 months ago

    bangalore, India Saaki Argus & Averil Consulting Full time

    Job Title: Senior Manager - Content Writing Location: Bangalore Overview: We are seeking a seasoned and accomplished Senior Manager in Content Writing to join our dynamic team based in Bangalore. The successful candidate will play a pivotal role in shaping and executing content strategies to enhance brand communication and engagement. ...

  • Senior Manager

    3 weeks ago

    bangalore, India Saaki Argus & Averil Consulting Full time

    Job Title: Senior Manager - Content Writing Location: Bangalore Overview: We are seeking a seasoned and accomplished Senior Manager in Content Writing to join our dynamic team based in Bangalore. The successful candidate will play a pivotal role in shaping and executing content strategies to enhance brand communication and engagement. ...

  • Content Marketing Manager

    1 week ago

    bangalore, India Elucidata Full time

    About the Company: Headquartered in San Francisco, Elucidata is a leading deep-tech company dedicated to accelerating life sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology- Data Harmonization, Data & AI Cloud, and AI Insights. Recognized as the 'Most Innovative Biotech Company, 2024' by Fast...

  • Senior Manager

    7 days ago

    bangalore, India Unacademy Full time

    About the Unacademy Language Learning AppUnacademy has launched a new App to tap into the Language Learning market. This app helps users learn their choice of language and speak it confidently and fluently. Our content is meticulously crafted through engaging and immersive lessons that utilize a mix of text, audio, and visuals to enhance the Learner’s...

  • Content Developer

    3 weeks ago

    bangalore, India SFJ Business Solutions Pvt. Ltd. Full time

    Job Title: Content Developer/Writer/ManagerLocation: Bengaluru, IndiaExperience: Minimum 6 monthsType: Full-time (On-site)Job Description:We are looking for dynamic and creative Content Developers/Writers/Managers to join our team in Bengaluru. If you are passionate about content creation, possess excellent communication skills, and have a knack for...

  • Content Developer

    4 weeks ago

    bangalore, India SFJ Business Solutions Pvt. Ltd. Full time

    Job Title: Content Developer/Writer/ManagerLocation: Bengaluru, IndiaExperience: Minimum 6 monthsType: Full-time (On-site)Job Description:We are looking for dynamic and creative Content Developers/Writers/Managers to join our team in Bengaluru. If you are passionate about content creation, possess excellent communication skills, and have a knack for...

  • Content Marketing Manager

    2 months ago

    bangalore, India Apna Full time

    We are seeking a talented and experienced B2B Content Marketing Manager to join our Enterprise Marketing team. The ideal candidate will be responsible for developing and executing content strategies that drive engagement, generate leads, and support our overall business objectives within the B2B segment. This role requires a strategic thinker with a passion...

  • Senior Marketing Manager – Content

    1 day ago

    bangalore, India Infosys BPM Full time

    Senior Marketing Manager – ContentLocation of Posting : BangaloreRoles & Responsibilities:Content Marketing:- Thought leadership content strategy , content creation & content distribution. Content includes case studies , POVs, joint client papers , press releases , podcasts & internal leadership comms.Corporate Communications:Anchor external messaging for...

  • Content Creator

    6 days ago

    bangalore, India FUTR STUDIOS - India's First Virtual Human Company Full time

    Company DescriptionFUTR Studios is India's first Virtual Human Company, known for launching Virtual Influencer Kyra. Kyra has gained over 300,000 followers across social media and has collaborated with well-known brands like Titan, ITC, L'Oreal, American Tourister, Amazon Prime Video, and more.Role DescriptionThis is a full-time on-site role for a Content...

  • Senior Manager

    1 week ago

    bangalore, India Unacademy Full time

    About the Unacademy Language Learning App Unacademy has launched a new App to tap into the Language Learning market. This app helps users learn their choice of language and speak it confidently and fluently. Our content is meticulously crafted through engaging and immersive lessons that utilize a mix of text, audio, and visuals to enhance the Learner’s...

  • Director - Program Management (Content & Language)

    1 month ago

    bangalore, India Unacademy Full time

    About UnacademyThis app helps users learn their choice of language and speak it confidently and fluently. Our content is meticulously crafted through engaging and immersive lessons that utilize a mix of text, audio, and visuals to enhance the Learner’s understanding.Job summaryAs the Leader for Content & Language, you will be leading the creation, quality...