Digital Marketing Strategist

2 weeks ago

Haryana, India Pouls.of.art Full time

Hiring: Digital Marketer (Performance) - Pouls.Of.Art Location: Gurgaon (Hybrid) | Experience: 1-2 years (exceptional freshers welcome) About Us Pouls.Of.Art creates art-led workshops and experiences - and our art merchandise line extends that same soul into tangible keepsakes. We’re a creative brand that believes art and analytics can be best friends. What You’ll Do Plan, launch, and optimise paid campaigns across Meta, Google, and YouTube. Manage full-funnel performance: audiences, creatives, landing pages, budgets, and reports. Track and measure everything: pixels, UTMs, GA4 dashboards. Build campaign ideas for two verticals - experiences (lead gen, seat fills, partnerships) and merchandise (sales, gifting, repeat). Collaborate with design to turn insights into creative campaigns and ad copy that convert. Experiment fast: new hooks, offers, locations, creators - keep testing, keep learning. Support social content calendars and engagement boosts when needed. And sometimes, pitch in with other creative experiments - we’re a small, hands-on team that wears many hats and learns from every project. Must-Haves Strong understanding of paid media: targeting, bidding, creatives, attribution, and metrics. Hands-on with Meta Ads and Google Ads. Analytical mindset - you love finding stories in numbers. Creative thinker who ships ideas fast. Ownership, curiosity, and adaptability. Good to Have Experience managing social media accounts or creator collaborations. Basic design/video skills (Canva, Figma). Familiarity with email/SMS marketing (flows, automations). Experience with Shopify, BookMyShow, Paytm Insider, or Skillbox. What You’ll Get Real creative freedom with clear targets. A small, collaborative team that values initiative and curiosity. Access to an evolving creative lab - where performance meets art. How to Apply Send us an email at with the subject line “Performance for art’s sake.” We will only accept applications via email . Please include your: Resume/CV Portfolio Cover letter And answer these quick questions in your email Why Pouls.Of.Art? (What about our work or brand excites you?) What’s your expected salary range? Are you comfortable working from Gurgaon (hybrid)? Are you open to taking on additional responsibilities beyond your core role when needed?

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