Paid Media Executive
4 weeks ago
Experience Required: 1 to 2 years
KRA:
– Create, manage and optimize paid campaigns across Google,Facebook, and Instagram.
– Drive hands-on campaign setup, management, and optimization, including A/B testing of targeting,
landing pages, and more to ensure revenue and cost minimization.
– Perform ongoing paid keyword discovery, expansion, and optimization.
– Work with the tech team to optimize programs, campaigns, and landing pages based on the real-
time performance and ROI goals.
– Coordinate with the creative team to get creative ad copy made for ads.
Technical Skills:
– At least one year of hands-on paid campaign and media-budget management experience with a digital
agency.
– Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across Google,
Facebook, and Instagram.
– Proven experience in running display campaigns across ad networks.
– Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB
Ads/Business Manager, and others.
Preferred:
– Prior experience in handling performance campaigns viz; Lead Gen & Conversion campaigns for;
E-commerce, EdTech, FMCG, Fashion, Real-Estate, Automobile, BFSI etc.
– Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a
big plus.
– Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel).
Behavioural Skills/Traits:
– High ownership and ability to work with minimal supervision.
– Creative thinking.
– Strong written and verbal communication.
– Great ability to multi-task and prioritize.
– Ability to collaborate across stakeholders.
– Exceptional interpersonal skills that will aid in the execution of duties.
– A Dynamic Marketer who knows how to manage the agency’s entire paid media execution work
efficiently.
– Should have previously demonstrated the ability to prioritize and meet deadlines when working on
multiple projects with tight deadlines.
– The successful candidate should be customer-oriented, ensuring the marketing department always meets customer expectations.
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