Performance marketer – google

2 weeks ago


Thrissur, India Lotus Interworks Full time

Job Title: Performance Marketer – Google & Meta Ads | SMB FocusedShift: 7 PM – 4 AM ISTLocation: Remote (India)Job Description:We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven record of generating leads for SMBs in North America.You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.Key Responsibilities:Strategically launch and manage Google Performance Max and Meta Ads campaignsTarget local and regional SMBs in the USAUse a test-and-scale approach — build hypotheses, validate with data, scale winnersOptimize campaign structure, creative assets, ad copy, audience signals, and bidding strategiesProvide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)Own campaign performance — be responsible for hitting lead and sales KPIsCoordinate with internal sales/marketing teams on alignment and landing page optimizationYou Must Have:Mandatory Google and Meta Ads CertificationProven experience running Google Performance Max and Meta Ads campaigns for SMBsStrong understanding of North American SMB segments and customer behaviorAbility to set up conversion tracking, first-party audience signals, and campaign structure for maximum performanceExpertise in lead generation, ROAS optimization, and budget scalingStrong communication, English proficiency, and ownership of results



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