Communications Manager

3 weeks ago

New Delhi, India Ashoka University Full time

About the Centre for Social and Behaviour Change (CSBC):

CSBC is a leading Indian behaviour science institution, driving behavioural change measures for people and communities in need. CSBC advances the science and practice of behaviour change, harnessing cross-disciplinary expertise in the areas of nutrition, sanitation, maternal health, family planning, and financial services. The Centre executes this vision through behavioural change programmes, foundational research, and capability building. For more information, please visit


Role and Responsibilities:


Corporate Communications and Media

  • Build a positive image for the Centre by increasing its Share of Voice in key media (print, broadcast, online etc., targeting both mainstream publications and niche/academic publications).
  • Work with a media agency to drive brand-building efforts.
  • Responsible for quality content creation in collaboration with CSBC internal teams, advisors and sector experts.
  • Proactively lead the media engagement strategy for the Centre by profiling spokespersons in feature pieces, op-eds, industry stories etc.
  • Additionally, use PR as a tool to build awareness and interest around the practice of Behavior Science in India.


Dissemination

  • Strategies and execute amplification strategies to publicise the Centre’s marquee projects widely using events, videos, compendiums and other channels.
  • Collaborate with program managers and leadership team to ensure communication strategies support organizational goals.


Event Management:

  • Plan and coordinate logistics for fundraising events, donor receptions, government events, and other special events.
  • Manage event timelines, budgets, and resources effectively.
  • Coordinate with vendors, sponsors, and stakeholders to ensure seamless execution of events.
  • Develop and implement event marketing strategies to maximize attendance and participation.
  • Recruit and coordinate volunteers for event support.
  • Evaluate event success and provide recommendations for future improvements.
  • Ensure compliance with all legal and regulatory requirements related to events.


Branded content assets

  • Create remarkable brand assets with superlative design and content for material such as pitch documents, corporate website, social media handles, newsletters, blog posts etc. with support from internal teams and media agency/website development agency
  • Ensure regular updation of these brand assets
  • Implement a robust strategy to drive reach and engagement to enhance the Centre’s digital presence


Qualifications and Skills Required:

  • 7-8 years of work experience in a mid-senior communications role
  • A Master’s degree in business management
  • Well-versed with digital and social media
  • Should have managed diverse stakeholders
  • Exceptional oral, interpersonal, presentation skills, writing skills and the ability to effectively interface with senior management
  • Self-reliant, good problem solver, results oriented and a passion for innovative communication solutions with a relentless drive for flawless execution

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