Growth Manager

6 days ago

delhi, India Fi Full time
Who we are: Fi is a money management app that listens to your needs, understands your wants, and gently nudges you to achieve your financial goals. On the inside, we’re a deep-tech startup that’s building a highly innovative and secure financial hub for a digital-first generation.
Why you should work with us: We are about doing the right thing always, both for our team and our users. We are a positive, transparent and inclusive community, celebrating success together, encouraging bias for action and individual brilliance. We are ambitious and want everyone thinking ‘impact and growth’.
What this role is about :
As a Growth Manager you facilitate every facet of the product's journey. From determining positioning, naming, competitive analysis and external communications to helping feature prioritization, you shape and grow the voice of the product.
We are looking at someone who is creative, solution-oriented and passionate. Someone who has a strong intuition but a stronger affinity to data and can understands & use data to improve their work. We work in a fast-paced environment, so the ideal Growth Manager should be able to hit the ground running.
At Fi you will:
Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs
Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
Work closely with a range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
Analyse and present reports to multiple stakeholders
We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

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