Head of Marketing, India

2 weeks ago


delhi, India Branch International Full time
Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility.
Branch’s mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. In 2019, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms including Andreessen Horowitz, Trinity Capital, Foundation Capital, Visa, and the International Finance Corporation (IFC).
We value diversity and are committed to providing an inclusive working environment where human beings of all backgrounds can thrive.
Key Responsibilities
Overall planning and execution of customer acquisition and retention
Collaborate with cross-functional teams to design and execute marketing initiatives
Develop and maintain public relations with key stakeholders
Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
Organic user-acquisition via ASO (across stores) and SEO
Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.
Shape content & creatives to build & implement performance & brand campaigns
Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.
Requirements
Bachelor's degree in marketing, business, or a related field.
Strong understanding of the fintech industry.
Hands-on experience of building new acquisition channels
8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.
Excellent communication and interpersonal skills
Affinity for data, keenness to measure and track metrics
Extensive experience working with marketing tools such as CRMs, Campaign management platforms
Benefits of Joining
Mission-driven and fast-paced, entrepreneurial environment
Competitive salary and equity package
A collaborative and flat company culture
Comprehensive private health insurance
Generous vacation policy
Flexible working hours
Weekly team meals and social events (virtual for now)
Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.
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