Assistant Manager- Digital Marketing

3 days ago


Gurugram, India V-Mart Retail Ltd. Full time

Job Responsibilities.


  1. Manage and execute paid digital campaigns across multiple platforms (Meta, YouTube, Google, etc.) to drive measurable results.
  2. Demonstrate expertise in social media platforms and oversee campaign execution to enhance brand presence and engagement.
  3. Develop and implement effective digital marketing strategies to drive online traffic, brand awareness, user engagement, and product interaction.
  4. Collaborate with creative and digital agencies to optimize campaigns and ensure maximum ROI.
  5. Conduct timely competitive benchmarking to stay ahead of industry trends and adjust strategies accordingly.
  6. Serve as the primary point of contact with external agencies to ensure seamless execution of digital campaigns, including managing GMB (Google My Business) pages.
  7. Leverage data and insights to define and target specific audience segments, ensuring tailored campaigns that resonate with the right users.
  8. Oversee and manage the digital marketing budget, ensuring cost-effective allocation across channels to achieve business goals and maximize ROI.
  9. implement A/B tests for ad creatives, landing pages, and targeting strategies to continuously refine and enhance campaign effectiveness.
  10. Stay updated on the latest trends, tools, and best practices in digital marketing to continuously innovate and implement cutting-edge strategies.
  11. Work with other departments, such as sales and product teams, to align digital marketing efforts with overall business objectives.
  12. Utilize analytics tools (Google Analytics, Facebook Ads Manager, etc.) to generate insights, track KPIs, and create actionable reports
  13. Social and Influencer trackers and reports to be maintained


Qualifications

  • MBA in Marketing with 3 to 5 year of experience
  • Content creation skills
  • Excellent communication and organizational skills


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