Assistant Manager- Digital Marketing
3 days ago
Job Responsibilities.
- Manage and execute paid digital campaigns across multiple platforms (Meta, YouTube, Google, etc.) to drive measurable results.
- Demonstrate expertise in social media platforms and oversee campaign execution to enhance brand presence and engagement.
- Develop and implement effective digital marketing strategies to drive online traffic, brand awareness, user engagement, and product interaction.
- Collaborate with creative and digital agencies to optimize campaigns and ensure maximum ROI.
- Conduct timely competitive benchmarking to stay ahead of industry trends and adjust strategies accordingly.
- Serve as the primary point of contact with external agencies to ensure seamless execution of digital campaigns, including managing GMB (Google My Business) pages.
- Leverage data and insights to define and target specific audience segments, ensuring tailored campaigns that resonate with the right users.
- Oversee and manage the digital marketing budget, ensuring cost-effective allocation across channels to achieve business goals and maximize ROI.
- implement A/B tests for ad creatives, landing pages, and targeting strategies to continuously refine and enhance campaign effectiveness.
- Stay updated on the latest trends, tools, and best practices in digital marketing to continuously innovate and implement cutting-edge strategies.
- Work with other departments, such as sales and product teams, to align digital marketing efforts with overall business objectives.
- Utilize analytics tools (Google Analytics, Facebook Ads Manager, etc.) to generate insights, track KPIs, and create actionable reports
- Social and Influencer trackers and reports to be maintained
Qualifications
- MBA in Marketing with 3 to 5 year of experience
- Content creation skills
- Excellent communication and organizational skills
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