Key Account Manager at Kolkata for a food fmcg co.

2 weeks ago

kolkata, India Paradise Placement Consultancy Full time

Job Description:

The Key Account Manager is responsible for the sales performance of Modern Trade Channel. He/she will
play a key role in delivering the overall Modern Trade objectives, managing key National chains and large
Regional chains, strategizing/executing shopper activities to drive sales in accordance with the companies’
policies and strategies.

Strategic Annual Joint Business plans for the defined Modern Retail Chains, National/Regional
? Develop strategic tie up with the sharply defined Terms of Trade (TOT)
? Develop monthly/Quarterly activity calendar for the respective Chain
? Identifying issues and the opportunities at Brand/Category level looking at internal and external
trends.
? Achieve Annual budgets
2. Marketing Co-ordination:
? To work coactively with all Brand Management Team to develop Shopper awareness /image /
preference by Executing Planned Shopper activations & Events @ POPs to drive higher off takes.
? To work with the Product management team to proactively activate listing process with the
chains/Customers
? To monitor category/brand performance at Chain/format level and device programs to gain
Market Share
3. POP Execution and Shopper Activation:
? Continuous focus on increasing availability of our Products and increase shelf space
? Implementing shopper programs and Visibility drives
? Monitoring all key brand Activities.
? DSR effectiveness in terms of key activities/programs
4. Managing Customer
? Providing Excellent service to the customer as per TOT
? Building relationship with the key category captains of the chains
? To review brand and customer performance at quarterly level and agree actions
5. Financial Responsibility
? Operate/ Achieve Channel Costs as budgeted for the year
? Documentation And Prior Approval Of All TOTs (Terms of Trade) for audit purposes
? Settling Customer Claims within stipulated timeframe
? Collecting Nil Claim Certificates (NCC) from the Customers on a quarterly basis

Desired Profile / Criteria / Skills :

-Need to have min 5-8 years of experience of full-fledged Key Accounts
handling experience at National Accounts level.
-Must be working as KAM for min 3yrs+ handling food/beverage or Personal
Care category.

Key Skills :

Food

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