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Adobe Digital Marketing Specialist

2 months ago

pune, India Recmatrix Consulting Full time
Job Title: Adobe Digital Marketing Specialist
Location: Pune (Hybrid)
Duration: Long-Term
Notice period: 0 to 30 Days
Job Description:
We are seeking experienced and highly skilled Senior Digital Marketing Specialists with expertise in Adobe Target, Adobe Launch, and Real-Time Customer Data Platform (RTCDP) to join our team. This is an exciting opportunity for professionals with around 10 years of experience to contribute to impactful digital marketing initiatives in a hybrid work environment.
Key Responsibilities:
Develop and implement digital marketing strategies using Adobe Target and Adobe Launch to enhance customer experiences and drive engagement.
Utilize RTCDP to leverage real-time customer data for personalized marketing campaigns and effective decision-making.
Collaborate with cross-functional teams to integrate Adobe solutions with existing systems and platforms.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Manage the configuration, deployment, and ongoing maintenance of Adobe Target and Adobe Launch.
Stay up-to-date with the latest industry trends and Adobe updates to ensure the use of best practices.
Required Skills and Experience:
Experience: Minimum of 10 years of experience in digital marketing with a focus on Adobe Target, Adobe Launch, and RTCDP.
Skills:
Extensive experience with Adobe Target, includes setup, configuration, and campaign management.
Proficiency in Adobe Launch for tag management and data collection.
In-depth knowledge of RTCDP and its application in real-time data-driven marketing.
Strong analytical skills and experience with data analysis tools to assess campaign performance.
Ability to work collaboratively in a hybrid work environment.