
FMCG Sales Executive
1 week ago
Job Title: FMCG Sales Executive
Location : Ambernath, Thane, India
Territory - Mumbai & Suburbs
Travel Required: Yes
Job Type : Full-Time
Reporting to : Chief Sales Officer (Asif Shaikh)
About Us
The Premium Basket is a fast-growing premium brand in the gourmet and dry fruits category. We specialize in high-quality food products, carefully packaged and curated for modern, health-conscious consumers. With our premium positioning, we aim to be present on the shelves of leading retail chains, modern trade stores, and quick-commerce platforms across India.
We are seeking a proactive FMCG Sales Executive with relevant market experience to drive in-store sales, explore corporate orders, and collaborate with distributors to ensure last-mile reach. This role is ideal for someone looking to grow in an emerging brand while handling execution-level responsibilities with ownership.
Key Responsibilities
Retail & In-Store Sales
- Identify and onboard premium general trade and modern retail stores (e.g., dry fruit shops, gourmet stores, department stores)
- Maintain strong visibility and shelf presence through regular store visits and relationship building.
- Plan and conduct product sampling, awareness, and promotional activities, including representing the product at exhibitions.
Quick-Commerce Platform Onboarding & Management
- Establish and maintain relationships with category managers at Zepto, Blinkit, Swiggy Instamart, Amazon Fresh, etc.
- Coordinate product listing, pricing, promotions, and fulfillment for these platforms.
- Monitor sales performance and run targeted promotional campaigns for higher visibility and conversions.
B2B & Corporate Sales
- Reach out to potential corporate clients, gifting vendors, gyms, hotels, etc., for bulk or recurring orders
- Share product samples, pricing decks, and follow up for order closures
- Coordinate with internal teams for invoicing, delivery, and after-sales support
Distributor Management
- Identify local distributors/stockists in assigned areas.
- Assist in onboarding and servicing distributors for timely supply and payment collection.
- Track inventory movement and coordinate stock requirements.
- Plan to build a team of skilled sales executives in the near future.
Sales & Reporting
- Achieve monthly sales targets (primary and secondary).
- Maintain daily visit records, share weekly progress updates, and report challenges promptly.
- Follow up on payments and ensure timely collections from clients and partners.
Skills & Requirements
- Experience 5 - 7 years in FMCG sales; premium food/beverage/dry fruits industry experience preferred.
- Should have handled retail sales, outlet coverage, or small B2B accounts independently
- Strong understanding of Mumbai's retail landscape and local distribution network
- Good communication skills and the ability to present products confidently
- Willingness to travel daily within Mumbai for field work
- Prior experience in modern trade & quick-commerce platform sales (Zepto, Blinkit, Swiggy Instamart, Amazon Fresh) is highly desirable.
- Strong negotiation, communication, and relationship-building skills.
- Proficiency in Excel, CRM tools, and smartphone-based reporting.
Educational Qualification
- Graduate in any discipline
- FMCG sales certification or training is an added advantage.
Perks & Benefits
- CTC : ₹5 – ₹6.0 LPA (based on experience)
- Variable / Incentives: ₹1.0- 1.5 LPA
- Total OTE: ₹6.0–₹7.50 LPA
- Performance Bonus : Monthly incentives linked to sales & acquisition milestones
- Reimbursements : Travel and mobile expenses covered
- Growth Path : Opportunity for fast-track promotions based on ownership and results
Additional Requirement
- "Own vehicle preferred" – If applicable, since daily travel is expected
- Willingness to travel daily within Mumbai and occasionally to other cities in Maharashtra
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