Specialist - Tag Implementation(Adobe Launch & Adobe Analytics)

2 weeks ago

Gurugram, India Hogarth Studios Full time

What you'll do:

  • Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on how to plan, setup and architect the metrics tagging to help answers business goals and objectives.
  • Recommend measures to improve efficiency and/or quality of tagging.
  • Lead defining tagging requirements for re-engineering/new development projects and perform testing for these projects.
  • Works closely with respective team members from various disciplines (Analyst, strategic partners, developers, etc.) within the agency, across agency and the client to ensure proper metrics implementation.
  • Operate Adobe Launch to implement website metrics design and other third-party media tags.
  • Perform metrics implementation tests and ensure that global standards are being utilized.
  • Use JIRA as a tool to communicate defects and act as a consultant for defects resolution.
  • Participates in development and training sessions.
  • Logical and creative thinking for ways innovate and do things better and smarter.


What you'll need:


Must Have Skills

  • 4+ years of relevant experience in Adobe Analytics QA and Implementation.
  • Working knowledge of Adobe Analytics (Creating Dashboard / Generating Periodic reports).
  • Working knowledge of Adobe DTM and Adobe launch.
  • Ability to investigate tagging issues reported by testing team.
  • Working knowledge of E-commerce domain site tagging is preferable. Should be familiar with E-Comm / Shopping cart events and variables.
  • Working knowledge of Javascripts / HTML to configure tags is preferable.
  • Excellent English written, and oral communication skills with the ability to communicate at all levels of the organization and onshore stakeholders effectively and efficiently.
  • Should have good knowledge of creating variable mapping document based on comps.
  • Should be an excellent team player.


Good to have Skills

  • Ability to create tagging document visualizing user behavior on a E-Comm site.
  • Familiar with checkout process and tracking mechanism on a E-comm Site.
  • Working knowledge of gtag.js, Google Adwords, DoubleClick, Floodlight
  • Working knowledge of Google DFA/DART.
  • Working knowledge of Paid Search analytics tool (i.e. Adobe Media Optimizer, Marin).
  • Working knowledge of debugging tool, developer console and adobe extensions
  • Working expertise with Windows OS, MS Excel, and MS Word is required.

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