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Director Of Growth
2 months ago
Mandatory Requirement:Prior experience with Direct-to-Consumer (D2C) brandsWorked on scaling initiatives.Job Description:Customer Insight & Market Awareness:Understand Customer Behavior: Analyze and deeply understand customer behavior to translate insights into actionable strategies. Stay updated on evolving trends and strategic priorities through comprehensive data analysis to predict customer behavior.Market Trends & Opportunities: Stay ahead of market trends in a dynamic landscape. Identify growth opportunities and prioritize initiatives that have a significant impact. Ensure competitiveness in both online and offline marketplaces.Financial Management:Budget Ownership: Manage and oversee growth budgets and spending across various channels and promotions to ensure optimal resource allocation.Leadership & Team Development:Team Building: Lead, build, and grow a strong team, fostering a high-performance culture. Convert strategic plans into actionable tasks by influencing and collaborating with cross-functional leaders.Key Deliverables:Demand Generation - Revenue, Traffic & Conversion:Revenue Planning: Develop and execute plans to meet revenue targets.Traffic Management: Own and manage platform traffic to ensure a steady flow of visitors.Promotions Calendar: Plan, create, and execute a promotions calendar, including events and campaigns to drive growth.Conversion Improvement: Drive initiatives to enhance platform conversion rates and create promotions that boost revenue and margins.Consumer Experience - Storefronts & CRM:Customer Experience Management: Own and enhance customer experience across all touchpoints, ensuring seamless discovery and journey.Cross-Selling & Upselling: Identify and capitalize on cross-selling and upselling opportunities.Promotions Policy Development: Develop a data-backed promotions policy to identify growth opportunities.Marketing Collaboration: Collaborate with marketing teams to identify high ROI initiatives that build awareness and encourage customer trials.People Leadership:Team Leadership: Build, retain, and develop a strong team to deliver across functions.Goal Setting: Set clear goals, define key performance indicators, and ensure the team tracks effectively towards achieving them.This role requires a dynamic individual who is not only data-driven and customer-focused but also possesses strong leadership skills to drive growth and deliver results.Qualification and ExperienceStrong customer-centric mindset with the ability to think from the customer’s perspective. Capable of translating strategies into actionable plans and driving them to successful completion. Highly analytical with a keen eye for detail. Willing to take calculated risks to achieve category growth.
